Seamus Heaneys Background and Poetry Essay -- Seamus Heaney Poets Poe

Seamus Heaney's Background and Poetry Seamus Heaney had a Roman Catholic childhood in a rustic zone of Northern Ireland. How does his verse mirror his experience? Heaney's verse can mirror his experience by his utilization of language and the method he communicates his encounters. I will cover his experience into three segments: his adolescence, the network and his appearance. I will begin by taking a gander at his emotions and encounters in the sonnet 'Demise of a Naturalist'. The writer recalls when he was a small kid. He saw the truth of what frogs were truly similar to in the outside contrasted with what was educated in school. In school, the frogs are depicted like a common educator conversing with youthful understudies. It is patronizing and comfortable concealing the way that they are 'rank', off-putting and nauseating in specific manners. For example the dam net bellied frogs were positioned and Poised like mud explosives, their gruff heads flatulating. They are depicted as resembling projectiles due to their size, shape, shading and the frightening croaking clamors that the animal makes. It was another experience for him for he had not heard the clamors previously, to a coarse croaking that I had not heard previously. He didn't feel in the correct circumstance and it resembled he had never sensed that that previously. During his experience, he felt uncertain, on edge and self-questioning. He puts himself down for he accuses himself for the profane dangers the frogs were giving him. His utilization of language can rapidly change the state of mind from a charming school setting to a ghastly, rancid and repellent environment. Heaney comprehended the clear and oversimplified lessons at school however is dazed and frightened when he moves toward the frogs. The po... ... interested by her he realizes he shouldn't be on the grounds that she has fouled up. Despite the fact that he feels so profoundly of this young lady he acknowledges how silly he was by letting them continue with the discipline; I who stood imbecilic. Now and again Heaney can utilize confusing expression so as to portray how society can be a disaster now and again. He utilizes the illustrative words humanized shock to show this. He assembles two inverse words to frame an alternate importance. Henceforth edify and shock. Heaney has encountered numerous disasters throughout his life from Mid Term Break to Discipline. He explains this utilizing his own skill of writing to make spellbinding sonnets like these. What must be said about him is the means by which he is sufficiently gifted to convey what is assume to be conveyed, adequately all together for a peruser like me to have such an effect on what is said.

Earthquake Assignment

Earth Science 1 October 29, 2012 Homework Assignment 1. Clarify how you ought to respond or what you ought to do when you feel a quake on the off chance that you wind up in every one of the accompanying situations. Try not to surpass the space gave. an) Indoors: I will remain quiet and drop to the ground. I will seek shelter by getting under a durable table or other household item. I will hang on until the shaking stops. On the off chance that there isn’t a table or work area close to me, I will cover my face and head with my arms and hunker toward the edge of the structure. b) Outdoors: I will move away from building, streetlights, and utility wire. In the event that I’m in the open I will remain there until the shaking stops. c) In a moving vehicle: I will stop as fast as security allows and remain in the vehicle. I will abstain from halting close or under structures, trees, bridges, and utility wires. I will continue carefully once the tremor has halted. I will maint ain a strategic distance from streets, extensions, or slopes that may have been harmed by the seismic tremor. d) Trapped under flotsam and jetsam: I won't strike a match or move about or kick up dust. I will cover my mouth with a hanky or dress. I will tap on a channel or divider so rescuers can find me. I will Shout just if all else fails. Yelling can make me breathe in risky measures of residue. 2. What are the fundamental things that you ought to do after a seismic tremor hits in the region where you are remaining? Specifically, talk about what you ought to do in the event that you end up in every one of the accompanying situations. Try not to surpass the space gave. ) Aftershock: When it is sheltered to move, I will leave my home. I will help my neighbors who may require help. I will give medical aid when fitting. I won't move truly harmed people except if they are in impending peril of further injury and call for help. * b) Tsunami: I will go to an assigned open sanctuary in th e event that I have been advised to clear or in the event that I feel it is hazardous to stay in my home. I will content SHELTER + my postal division to 43362 (4FEMA) to discover the closest safe house in my general vicinity (model: cover 12345). c) Electrical framework harm: I won't remain in water. In the event that safe to do as such, I will kill the power at the principle intertwine box or electrical switch. On the off chance that the circumstance is dangerous, I will leave my home and call for help. * d) Gas spillages: If I smell gas or hear a murmuring or blowing sound, I will open a window and leave right away. In the event that I can, I will kill the principle gas valve from the outside and call the gas organization from a neighbor’s living arrangement.

Blog Archive Which B-Schools Had the Smallest Incoming Classes in 2017

Blog Archive Which B-Schools Had the Smallest Incoming Classes in 2017 As the 2017â€"2018 business school admissions season draws to a close, let us examine the Class of 2019 more closely. We have previously discussed the largest incoming class sizes and the highest percentages of women within the Class of 2019. This time, we take a closer look at the smallest class sizes among top-ranked MBA programs. Although some business schools have fairly large MBA classesâ€"Columbia Business School, for example, welcomed 1,019 students in its latest incoming classâ€"some schools prefer a more intimate feel and only accept a small number of students each year. (Of course, not all accepted applicants end up enrolling.) With 277 students, Cornell University’s Johnson Graduate School of Management featured the smallest incoming class in 2017. The Haas School of Business at the University of California, Berkeley, was a close second with 282 students, and the Tuck School of Business at Dartmouth College was not far behind with 293 students. All other top-ranked schools accepted upwards of 300 students, although such schools as the Darden School of Business at the University of Virginia, the Yale School of Management, and the UCLA Anderson School of Management kept their incoming classes relatively small with 326, 348, and 360 students, respectively. Share ThisTweet B-School Charts Berkeley-Haas Cornell University (Johnson) Dartmouth College (Tuck)

Financial Analysis and Forecasting for Kkd - 3538 Words

The Fall of Krispy Kreme Donuts MBA 6154 - Dr. Plath By: Jon Plyler Luke Sagur Introduction Since its IPO in April 2000, Krispy Kreme grew to be a top pick of Wall Street Analysts. The company’s growth seemed unstoppable and Krispy Kreme was able to beat Wall Street’s expectations. Krispy Kreme continued to outperform until 2004 when some accounting woes were brought to light and analysts starting noticing other anomalies that indicated that things were not quite as good as they seemed. The firm’s stock price quickly plummeted from its peak and lost more than 80 percent of its value in only 16 months. This case study focuses on the use of financial statement analysis, and other factors that an equity analyst would use to†¦show more content†¦The associates were able to carry on with business as usual but the Area Developers are responsible for helping to grow the business. Each Area Developers incur a one-time franchise fee of up to $50,000 then pay up to 6% of sales to Krispy Kreme as a royalty and 1% of annual sales as an advertising fee. The franchise royalties account for approximately 4% of Krispy Kreme’s revenue. Krispy Kreme – By The Numbers: Financial Statement Analysis Krispy Kreme’s investors enjoyed a quick return on their investment after the IPO. By the end of 2000 the stock price had doubled, then shot to a high of 4.5x the IPO price by mid-2001. Krispy Kreme was one of the new glamour stocks on Wall Street, but from the standpoint of an educated investor was it healthy enough to support the success of its stock? An analysis of the Krispy Kreme financials should give some insight into the health of the company. Krispy Kreme’s revenue increased every year between 2000 and 2004, from $220m to over $665m. Along with growing revenues, the operating and net profit margins also increased every year. The operating margin increased from just under 4% in 2000 to over 15% by the end of 2004 and the net profit margin increased from just under 3% to over 8% during the same time period. The ROA and ROE though the time period were relatively steady at anShow MoreRelateda report of operation management in coca cola Essay example5495 Words   |  22 Pageson Coca Cola ANALYSIS OF OPERATIONS MANAGEMENT AT COCO-COLA Contents: 1) INTRODUCTION ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Company Background Financial Performance Geographic Coverage Organizational Structure Company History Strategic Issues Social and Economic Changes 2) OPERATIONS MANAGEMENT AT COCA-COLA ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Introduction to Coca-Cola Company Manufacturing process flow chart Emerging trends in the soft drink Industry-Industry Analysis Core Competencies Read MoreKrispy Kreme Doughnuts, Inc.1832 Words   |  8 PagesIndustry Size Krispy Kreme Doughnuts, Inc. (KKD) is an American global doughnut company and coffeehouse chain based in Winston-Salem, North Carolina. Krispy Kreme was founded on July 13, 1937, and its parent organizations are JAB Holding Company, Cotton Parent, Inc. Krispy Kreme is leading the market with the following products, hot regular/decaf/flavored coffee, iced coffee, donuts, bagels, and muffins. The company produces 7.5 million doughnuts a day, 2.7 billion a year. Also, the company operates

Hormones Definition, Types, and Regulation

Analysing Childrens Writing Samples Essay - 1748 Words

Critically Analyse Student Writing Samples Analysing children’s writing is critically important because it allows teachers to have an understanding of what the child knows already, and what he/she needs to build on with their writing (Stewart, 2012). In the paragraphs ahead, two samples have been chosen and have been analysed using the Victorian Essential Learning Standards and the Western Australia First Steps Developmental Continuum. The Victorian Essential Learning Standards have established â€Å"what is important for students to achieve at different stages of their schooling, set standards for those achievements and provided a clear basis for reporting to parents and for planning programs.† (Victoria Essential Learning Standards, 2011)†¦show more content†¦* Show ways of linking paragraphs, and * Encourage Nelson to revise, edit and proof-read more. Sample 2: (Appendix 2) Sample 2, known as Kevin, was nine years of age and in Grade 3 the year this piece of writing and illustration was taken. Like Sample 1, Kevin was also born in Australia with English as first language, followed by Vietnamese, which is spoken at home. Kevin has written a sensory/descriptive writing, independently. That is â€Å"focusing on describing something in such rich and clear detail.† (Cooper et al., 2012, p. 322) Using VELS (2011) as a guideline, Kevin shows the ability to write short sentences about a familiar topic. He writes about his favourite toy, â€Å"Hulk.† Kevin uses sentences such as, â€Å"I like† to share his ideas to the audience. Kevin describes Hulk in a way that gives visual information to the audiences, e.g.: green, strong. ADD IMAGE Kevin uses phonemic awareness to spell â€Å"favourite,† this shows that he is writing about a personal topic. He uses numeric format to arrange his ideas and is able to spell frequently used words such as, it and is. Kevin shows that he can use full stops where needed at the start of the writing, however drops using full stops towards the end of the text. Kevin has not yet grasp using capitals when starting new sentences, however he has the knowledge of using capitalsShow MoreRelatedQuestions On Teachers Background, Values And Beliefs870 Words   |  4 Pagespiece are required by the school and with consultation with others within the same year level moderated to gain appropriate scores/grades. (appendix 3 – GTMJ template) Records of achievement are collected throughout the year and used to assist with writing report cards twice a year, term 2 and 4 each year. Data collected throughout the year is also used when collaborating with families of students’ progress. 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ThisRead MoreCompare and Contrast the Approach to Studying Childrens Friendships Taken in the Bigelow and La Gaipa (1974) Study with That Taken by William Corsaro.1392 Words   |  6 PagesTITLE Compare and contrast the approach to studying children’s friendships taken in the Bigelow and La Gaipa (1974) study with that taken by William Corsaro. Friendship means different things to different people in different cultures. Friendship is also different from other kinds of relationship such as love, family and professional. The influential power on people’s behaviour, style, ideas and life is dominant and remarkable and therefore worthwhile for scientific investigationRead MoreAlices Adventures in Wonderland Essay3216 Words   |  13 Pagesand characters that exist beyond the bounds of the text. For the aforementioned reason fantasy has been a successful genre of childrens fiction from the beginning of the nineteenth century up to the present day however, in my opinion, Carroll is truly a master because within the archetype of the modern fairy tale he speculates upon the problem of fantasy writing and implies his own somewhat cynical and macabre views on politics, childhood and the imagination. This renders Alices AdventuresRead MoreMisconceptions And Misinformation Regarding How Educators Can Teach Phonics1791 Words   |  8 PagesThere are a lot of misconceptions and misinformation concerning how educators can teach reading, spelling and writing in school classrooms today. A common misconception is that teachers do not focus on phonics anymore or that starting teachers do not have any understanding of how to teach phonics. It is an educator’s responsibility to implement different teaching approaches to teach their students phonics in an appropriate way to interpret or comprehend the written codes found in different wordsRead MoreMarketing a New Product Essay5162 Words   |  21 PagesUnit 3 Ââ€" Marketing I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing, how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies. 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The Australian Curriculum however, has attempted to provide answers to these misgivings and societal concern, from an easy to use website interface, transparent developmental process and state/ territory inclusion of commonRead MoreEssay Developmental Psychology and Children43507 Words   |  175 Pages00266-2008BKT-EN  © Crown copyright 2008 03 Practice Guidance for the Early Years Foundation Stage Contents Section 3 – Welfare requirements ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   ââ€"   Overview of the welfare requirements Safeguarding and promoting children’s welfare Key person Suitable people Staffing arrangements to ensure safety, and to meet the needs of children Children aged three and over in maintained schools (except for those in reception classes) Children attending reception classes Group size

Riot Games

Question: What is the company's background? What is the mission statement and values of the organization? How does the organization live its mission and values? Answer: Riot Games is an independent videogame developer company founded by Brandon Ryze Beck and Marc Tryndamere Merill in the year 2006, in Los Angeles ("The Riot Manifesto", 2012). Since they were diehard and staunch gamers both Beck and Miller made the video gaming experience a prime highlight in their company, and in the year 2015 was in the 39th position among Forbes top 100 ("The Riot Games Engineering Tech Blog", 2016). The mission statement of Riot Games is to create and develop supreme quality of games and provide eminent service, which can be availed and enjoyed by billions of players across the globe ("Working at Riot", 2015). Every Rioter at heart is a serious passionate player who not only welcomes new challenges enthusiastically but also provides innovative solutions to every hurdle. The main value of the organization is constant innovation in developing games ("Our Games",2012). Recently Riot Games havefigured out a way to improve direct connections from its servers to users by reducing response times in a way by avoiding web access suppliers and developing their own peering network. This company exemplifies the perfect way of understanding the clients needs and delivering stunning user experience ("Fact Finding: Riot Games Negotiates Direct Connection From Users to Servers - DZone Performance", 2016). References Fact Finding: Riot Games Negotiates Direct Connection From Users to Servers - DZone Performance. (2016). dzone.com. Retrieved 20 July 2016, from https://dzone.com/articles/riot-games-negotiates-direct-connections-from-user Our Games. (2012). Riot Games. Retrieved 20 July 2016, from https://www.riotgames.com/our-games The Riot Games Engineering Tech Blog. (2016). Engineering.riotgames.com. Retrieved 20 July 2016, from https://engineering.riotgames.com/ The Riot Manifesto. (2012). Riot Games. Retrieved 20 July 2016, from https://www.riotgames.com/riot-manifesto Working at Riot. (2015). Riot Games. Retrieved 20 July 2016, from https://www.riotgames.com/articles/20150817/547/working-riot

Structure Of Dna Essays - Genetics, Molecular Biology, Nucleic Acids

Structure Of Dna The ?Thread of Life?, is deoxyribonucleic acid, also known as DNA. This molecule which is the bases of life, is spiral shaped and found in the nucleus of cells. DNA has the genetic code for bodies, controls development of embryo's, and is able to repair damage caused to itself. All DNA molecules have linked units called nucleotides. These nucleotides have sub-units that have 5 carbon sugars that are called deoxyribose. DNA is composed of four bases called adenine, thymine, guanine, and cytosine. These are some of the main principles of DNA. What we know today about structure of DNA begins in 1868 when a Swiss biologist Friedrich Miescher did the first experiments on the nuclei of cells. Miescher used the nuclei of pus cells from old medical bandages. In these pus cells he found What We know today about structure of DNA begins in 1868 when a Swiss biologist Friedrich Miescher did the first experiments on the nuclei of cells. Miescher used the nuclei of pus cells from old medical bandages. In these pus cells he found phosphorus with a substance he called nuclein. This nuclein has an acidic portion which is classified as DNA. Another scientist Thomas Hunt Morgan made an important discovery around 1900. He observed that certain characteristics were inherited quickly through numerous generations of fruit flies. So he made the conclusion that these genes must be near one another on the chromosome. In 1943 Oswald Avery, Colin MacLeod, and Maclyn McCarty, three scientists working in the Rockefeller institute, preformed an exper iment by taking DNA from a virulent (disease-causing) strain of Streptococcus pneumonae and transformed a non-virulent (inactive) form back to a virulent form. Avery, MacLeod, and McCarty discovered from their experiments that DNA carried a virulent message that can be transferred into the recipient of non-virulent cells. This proved that DNA was a carrier of genetic information. An important discovery of the 1940's was the discovery by Erwin Chargaff who established that ?heredity's alphabet? which are the four bases adenine (A), guanine (G), thymine (T), and cytosine(C) can occur in different orders in different organisms. In 1953 James Watson and Francis Crick put forth a radical new idea about DNA. Their idea suggested that the DNA molecule was made up of two helical chains instead of three intertwined chains as previously thought. Today we have a strong knowledge of DNA and scientists are applying that knowledge to a three billion dollar project called the human genome project. This project will examine the structure of human DNA and map out every single gene in the human body and will take 15 years. The strong knowledge that we have of DNA allows the scientist to map out the genes at about 1 to 2 per day. This may not seem to be a very fast rate but scientists have already found the genes that cause diseases such as Hunnington's, Lou Gerhig's, and the ?Bubble-Boy? disease. Another way that we use our strong knowledge of DNA is in criminal identification. This plays a major role in today's society. Because each person's DNA is different (except in identical twins) police officers can take blood or semen samples from a crime scene and take them to the lab for identification. This can insure the guilt or innocence of a suspect. An example of this is the O.J. Simpson case where investigators tried to match O.J.'s DNA to the DNA at the scene of the crime. Another way scientists apply their knowledge of DNA today is by using special enzymes called restriction enzymes that cut through the phosphate of DNA and these cut ends are called ?sticky ends? because they easily attract other tails from other DNA. Scientist use these restriction enzymes for genetic engineering by removing a gene from one organism to another. In the future DNA has great possibilities for the betterment of mankind and also the detriment. The most obvious and controversial possibility would be the cloning of humans. Scientists have already cloned sheep and other such organisms but have yet to take the step for cloning a human even though the technology is in place, the ethics of this may not be. The method to arrive at is quite

Prompt Essay Essays

Prompt Essay Essays Prompt Essay Essay Prompt Essay Essay Essay Topic: Claim Of Value Prompt SS 100 WRITING COMMUNICATION Spring 2013 Assignment 1 Persuasive Essay – Section 1 Select one of these prompts write a persuasive essay in which you develop your point of view on the given issue. Support your position with reasoning, facts examples taken from your readings, experiences, or observations. Your persuasive essay should not be a purely research based essay; rather you should aim to convince your audience to your way of thinking through your own logic and reasoning. Your ability to formulate claims use logos, ethos pathos to support your views without any logical fallacies will be assessed. You are required to address the opposition counter it in order to write an un-biased piece. Please ensure that your essay is properly organized, with a thesis statement in the introduction and well-structured paragraphs that are unified coherent. In case you cite research, you must integrate all quotations smoothly, acknowledge the sources and provide a works cited page according to the MLA Citation Style. Prompt 1 Think carefully about the issue presented in the quotation either support or refute the main idea. Affirmative Action programs/ quota systems are meant to redress injustice but instead they cause further injustice. Prompt 2 Think carefully about the issue presented in the quotation either support or refute the main idea. The private lives of politicians should be off limits. The focus should remain entirely on their performance in the public arena. Prompt 3 Take a position on the following claim of policy: Many countries require mandatory military service from their male citizens, for periods ranging from a few months to a few years. Pakistan should also enforce such a policy. Prompt 4 Take a position of the following claim of value: Sport stars can make millions of dollars through endorsements and prize money while individuals working in certain service professions like nursing, teaching etc remain relatively poorly paid. This is an unacceptable distribution of economic rewards. Prompt 5 Think carefully about the issue presented in the following quotation either support or refute the main idea. Social networking sites cause more harm than good to society. Prompt 6 Think carefully about the issue presented in the following quotation and either support or refute the main idea. The international fashion industry’s effects on society are overwhelmingly negative. Word Limit: 1300-1500 words Essay Submission: Hard copy to be submitted in-class Soft copy to be uploaded (log on to LMS, go to the Assignments option select Persuasive Essay upload your essay) Hard soft copy submission = 19th March 2013 (Tuesday) Soft copy submission will remain open till 11:00pm Plagiarism will result in a Failing Grade /or more serious penalties.

Research Methods Essay Example | Topics and Well Written Essays - 1000 words - 3

Research Methods - Essay Example Subjects can either be tested once only (independent group design), or more than once or matched (repeated measures design). The advantages of the latter are that fewer participants are needed (as it may be difficult to find morbidly obese individuals), and this method can provide greater statistical power. On the other hand, there could be practice and carryover effects that would need to be minimised. In the alternative of an independent group design, it may be difficult to randomly assign the subjects and there could be large differences between individuals, which would make it difficult to make any meaningful observations. We would however have the advantage of having a control group so as to control some extraneous factors. Experimental Method Used and its Justification A repeated measures design is preferred due to the expected difficulty in obtaining the required subjects i.e. in finding morbidly obese individuals. They also reduce the effect of individual differences (Schinka, 2003:279). The second justification for a repeated measures design is the greater statistical power relative to the sample size (Amy, 1997). However, subjects will be selected at random and counterbalancing will also be used to offset any practice and carryover effects. The validity of the conclusions is threatened by factors that have either not been specified or included in the study and which could theoretically therefore influence the dependent variable.

Township of Twisted Water Boundary Assignment Example | Topics and Well Written Essays - 1500 words

Township of Twisted Water Boundary - Assignment Example The process used and the allocation limits chosen were published in managing the groundwater resources of the Township of Twisted groundwater management strategy. To decide on the allocation limits, results from an earlier groundwater model (GRFAMOD, Dodson 2001) and the information gathered from the environmental water requirements assessments (SMEC 2001), was used. The GASFAMS groundwater model estimated the recharge, through flow, discharge and storage characteristics of the flow system. The groundwater model simulated a number of recharge scenarios to determine how much water could be sustainably abstracted from the system. The department follows a standard planning process when developing an allocation plan. A component of this process is setting allocation limits and the management regime. For the Township of Twisted area, we set allocation limits in accordance with this process. The yield estimate tells us how much water can be taken from a resource for use and what volume or flow is needed to maintain the ecological and social values, within and downstream of the resource. We also consider management considerations in our decision, such as reliability of supply, current use, future demand and the effects of water abstraction and use on water quality. The department applied this process to the Township of the Twisted alluvial aquifer to determine the allocation limits. An allocation limit is the annual volume of water set aside for consumptive use from a water resource. This includes the water available for licensing and the water set aside for uses exempt from licensing, such as stock and domestic. For administrative purposes, the allocation limit is divided into three groups of components: Involving the community is an important part of the planning process. Extensive consultation should be done to ensure setting the right management approach for the area.  

Gradgrinds system Essay Example for Free

Gradgrinds system Essay In this fifth chapter the readers are certainly convinced of Bitzers unpleasantness because of what he says about horse riders. He says, The horse riders never mind what they say, which shows that he has been affected by Mr.Gradgrinds teaching method in that now he looks down upon anything that is slightly fanciful. This lets the readers know that Mr.Gradgrinds system is failing because although the pupils he is teaching are becoming more intellectual, they are also becoming more devoid of sentiment, and therefore more unkind to others around them. I think that Sissy becomes a much more favoured character in this chapter because she seems innocent and frightened when she says things like, he frightened me so. I think that this is Dickens trying to prove that the more fanciful and spirited character in the book should be treated better and listened to more.  By the last chapter in the second book it is completely clear that Mr.Gradgrinds views have been wrong all along. At this point in the story Louisa has been married to Mr.Bounderby, and Sissy is living with the Gradgrinds. It is obvious throughout the book that Louisa dislikes Mr.Bounderby intensely; however her father never picks up on these emotions. That is why, during this chapter, Louisa breaks down and tells her father how she feels. I think it is significant that Louisa arrives at her fathers house drenched from the storm, as this makes the scene seem more dramatic and her seem in a much greater state of desperation. She says a lot about what she feels and she lets go of all her pent up frustration when she says things like, I curse the hour in which I was born to such a destiny, if you had only neglected me, what a much better and much happier creature I should have been this day, and, What have you done O father, what have you done with the garden that should have bloomed once, in this great wilderness here? These are all very powerful words and I think that it is when Louisa has made all her points that the readers see Mr.Gradgrind for what he really is: not a man who wishes to crush the happiness of anyone he comes into contact with, but a father who loves his children and only has their best interests at heart, regardless of how misguided his ideas on upbringing are. I can tell this because he says things like, my poor child, and, I never knew you were unhappy, my child. The plot outcomes really bring Dickens points of view out into the open as he has shown how the characters that were oppressed by Mr.Gradgrinds system have been destroyed and how the people who stayed true to themselves have succeeded. For instance, Louisa had become the sorry, wretched woman who broke down in front of her father, and Tom has resorted to stealing and deceit. Also Bitzer, who has been brought up alongside Mr.Gradgrinds system has become an unemotional man of facts and figures, who doesnt care for anyones feelings. Sissy on the other hand who had remained kind and spirited for the whole of the story, and who was raised by the circus, becomes a very carefree and happy woman.  Mr.Gradgrind when shown the error of his ways becomes a much more tolerable man and I think the readers respect him for making a change. I think this is how Dickens tries to express the fact that a change in society must be made, and if it were the person who was responsible for the change would be greatly respected and honoured.

New York and the Spanish Influenza :: Influenza Epidemics Health Essays

New York and the Spanish Influenza NEW YORK--Although public health officials, including the Surgeon General, have been reluctant to declare an epidemic of crisis proportions, indications that something more than a mild flu season was at hand began to appear as far back as May when reports from China, the Front lines, and other places around the world, were telling of large numbers of people becoming suddenly ill.1 Few deaths were acknowledged in those early reports and most reports indicated the illness only lasted a few days. Five months later we are seeing something that is quite different. Spanish influenza is spreading faster than health care personnel can treat it. The growing number of people being infected and the dwindling supply of doctors and nurses, already strained by the war, makes it more difficult to treat the sick and thereby slow or stop the spread of the disease. The dynamics of the situation suggests that things are going to get worse before getting better. As early as May and June, there were reports of widespread illness amongst the German soldiers, and later reports in July said that the disease struck so quickly and was so virulent that many German soldiers were dying in the trenches from influenza.2 In Berne, Switzerland, the municipality has forbidden all meetings, including performances in theatres, picture houses, music halls, and concerts. The ban also includes religious ceremonies. Those who ignore the order could face fines and imprisonment.3 It was not until August, however, before officials here in the United States, particularly in New York, expressed any real concern for the latest influenza invasion, which incidentally, did not originate in Spain as the name may suggest. The initial cause for alarm in New York was the discovery of nine cases of influenza aboard a Norwegian vessel that had docked at Quarantine in New York Harbor. Dr. Leland E. Cofer, Health Officer of the Port downplayed the chances of more people b ecoming ill or that the disease would spread; however, the concern was great enough amongst health officials that there was talk of imposing a quarantine in New York.4 When discussing the possibility of a quarantine, Colonel J. M. Kennedy, Medical Corps, U.S.A., Chief Surgeon at the New York port of embarkation, indicated he opposed a quarantine because it would clog the harbor and produce delays in sending troops and supplies overseas, and that the influenza here is not at all dangerous, except when pneumonia develops, and even when pneumonia develops, only a few cases are fatal. New York and the Spanish Influenza :: Influenza Epidemics Health Essays New York and the Spanish Influenza NEW YORK--Although public health officials, including the Surgeon General, have been reluctant to declare an epidemic of crisis proportions, indications that something more than a mild flu season was at hand began to appear as far back as May when reports from China, the Front lines, and other places around the world, were telling of large numbers of people becoming suddenly ill.1 Few deaths were acknowledged in those early reports and most reports indicated the illness only lasted a few days. Five months later we are seeing something that is quite different. Spanish influenza is spreading faster than health care personnel can treat it. The growing number of people being infected and the dwindling supply of doctors and nurses, already strained by the war, makes it more difficult to treat the sick and thereby slow or stop the spread of the disease. The dynamics of the situation suggests that things are going to get worse before getting better. As early as May and June, there were reports of widespread illness amongst the German soldiers, and later reports in July said that the disease struck so quickly and was so virulent that many German soldiers were dying in the trenches from influenza.2 In Berne, Switzerland, the municipality has forbidden all meetings, including performances in theatres, picture houses, music halls, and concerts. The ban also includes religious ceremonies. Those who ignore the order could face fines and imprisonment.3 It was not until August, however, before officials here in the United States, particularly in New York, expressed any real concern for the latest influenza invasion, which incidentally, did not originate in Spain as the name may suggest. The initial cause for alarm in New York was the discovery of nine cases of influenza aboard a Norwegian vessel that had docked at Quarantine in New York Harbor. Dr. Leland E. Cofer, Health Officer of the Port downplayed the chances of more people b ecoming ill or that the disease would spread; however, the concern was great enough amongst health officials that there was talk of imposing a quarantine in New York.4 When discussing the possibility of a quarantine, Colonel J. M. Kennedy, Medical Corps, U.S.A., Chief Surgeon at the New York port of embarkation, indicated he opposed a quarantine because it would clog the harbor and produce delays in sending troops and supplies overseas, and that the influenza here is not at all dangerous, except when pneumonia develops, and even when pneumonia develops, only a few cases are fatal.

Film Opinion Essay

When I decide to drive to the movie theater or to sit down and enjoy a film, several factors play in my choice of movie. Most of the time, it depends on the mood that I am in. Am I in the mood for something light and funny? Or do I want to submerge myself into a detail-oriented film such as Inception? I take into consideration whether I have enjoyed the actors in previous films, and if I think they will provide the entertainment I am looking for. Has the trailer engaged me long enough to make me interested in the film? Or has the advertising flooded me with information that makes me feel as though the film will be another flop and not worth my time? These are all questions I ask myself when I start to think about watching a movie. Generally, I don’t take movie critic reviews into consideration because I have been disappointed several times in the past, but I will listen to what friends have to say about their experience with the movie. I enjoy most films across all genres. I enjoy when the stories are detailed, and provide a history of the characters, whether through flashbacks or dialogue. I prefer comedies to be humorously dark, sarcastic, or dry. With dramas or action flicks, I prefer for the protagonist to have some tragic faults that lead to their outcome or victory to be sweeter or to justify a better cause than them. I enjoy dialogue-heavy films with actors who can portray the character in a way that makes me believe in them. The recent run of comic-based movies is thoroughly enjoyable to me, due to the rich storytelling and deep backstories from the comic books that the movies accompany. Seeing those characters given life by actors that pull off the mannerisms and attitudes helps ensnare new fans into the world of comics. Science fiction films draw me in because I have always been intrigued by the idea that our technological advancement will eventually cause issues that could lead to humanity’s downfall. When I can watch movies over and over again and find new, interesting subplots or Easter eggs, it makes the experience more rewarding. I do not enjoy films with plotlines that do not make sense, create a story too difficult for the medium to translate properly for the audience, or when movies start plotlines but do not see them through. When watching horror films, slasher films do not pique my interest as much as psychological or religious horror films do. I try to stay away from the general run of the mill action films that come out every summer, that tend to have the same formula as a lot of other action movies. In rare instances, the soundtrack of a film will turn me away if it does not fit the mood and movement of the film. This makes them very predictable and unenjoyable to me. I also find it difficult to watch movies that are based on books but take too many liberties and do not follow the book’s storyline. All in all, I enjoy watching movies and do so several times a week if I have the time. Whether it be new films or favorites that I have watched many times, it is always good to escape from reality for a short time and to relax. Movies have always been a good conversation piece for my circle of friends, and are usually what we choose to do when we get together. I find that I have no problem sitting down and starting any movie at home to see if it will capture my interest, but when it comes to paying for a ticket, I am more picky because I do not want to feel as though I wasted my money.

Ankle Sprain in Volleyball - Free Essay Example

Sample details Pages: 10 Words: 2927 Downloads: 3 Date added: 2019/04/02 Category Sports Essay Level High school Tags: Volleyball Essay Did you like this example? Introduction Volleyball is a very safe sport, even at the highest levels of play 1. Indeed, when compared with other team sports played at Olympic Games in Athens 2 and London 3, volleyball shows the lowest injury incidence rate. Incidence of time-loss injuries in volleyball during match play is 3.8/1000 player hours (95% CI 3.0 to 4.5), with higher incidence among senior players and without differences among sexes Regardless of the sex or level of play, the most frequent injury in volleyball is ankle sprain 4-6, accounting for 25.9% of all acute time loss injuries in volleyball 1,7. Recent literature review 8 has shown that overall incidence of ankle injuries per 1000 player hours is 0.9 – 1.0, while match and training incidence is 1.7 and 0.8 injuries/1000 player hours, respectively. The authors 8 have also shown that match injuries are more frequent in men (2.6/1000 player hours) compared with women (0.7/1000 player hours). Most ankle sprains in volleyball occur in the conflict zone around the net following the landing from a vertical jump 4,9. In particular, half of all ankle sprains in volleyball are related to landing from blocking, and approximately one third to spiking 10,11. Don’t waste time! Our writers will create an original "Ankle Sprain in Volleyball" essay for you Create order While epidemiology and injury mechanisms of ankle sprain in volleyball are well documented, there is a surprising lack of data regarding the potential risk factors. Data from prospective epidemiological studies have shown that the most commonly described and consistent risk factors for ankle sprains in volleyball are previous ankle injury 6,12 and body mass index 13,14. From functional point of view, decreased lower extremity neuromuscular control could be associated with increased risk for ankle sprain in volleyball 15. In an observational case-control study, Suda and Sacco 15 reported decreased peroneus longus activity before ground impact in volleyball players with chronic ankle instability. Furthermore, van den Doers et al. 16 have prospectively studied the association of landing control with the risk of ankle sprains in a group of volleyball, basketball, and korfball players, and concluded that poor landing stability in the forward and diagonal jump direction, and landing techni que with a greater ankle dorsiflexion moment are significant risk factors for ankle sprain. These findings are not surprising, given that many ankle sprains occur during landing from a jump. Finally, there is evidence that greater strength of the plantar flexors may predict an ankle sprain in volleyball players 17,18. This finding may be explained with the increased vertical jump height in players with greater plantar flexor strength and subsequent problems during landing following such jump 18. This could be especially evident in male volleyball players that predominantly use single leg landing strategy in comparison with female volleyball players 19. Indeed, previous studies have shown that plantar flexors strength contributes significantly to the vertical jump height 20. However, the contribution of knee extensors (quadriceps) strength to the vertical jump height is even higher 21. It is, therefore, possible that quadriceps strength, as well as jumping performance, are also associated with the risk of ankle injuries in volleyball. In addition, due to unilateral landing strategy, bilateral asymmetry in quadriceps strength could also be linked to risk of ankle sprains i n male volleyball. To our best knowledge, no study has attempted to investigate these conjectures. The purpose of this study was to prospectively establish the association between leg extensor strength and power qualities (i.e. isokinetic quadriceps strength, bilateral quadriceps strength asymmetry, and vertical jump performance), and the risk of ankle sprains in male volleyball players. Material and methods This was a prospective epidemiological study. Male volleyball players (N=99) from Slovenian national league were recruited to participate in the study. Prior to the start of the volleyball season, all the participants completed a preseason questionnaire (including data about the previous ankle injuries) and underwent anthropometric measurements, vertical jump testing, and a bilateral isokinetic evaluation of the quadriceps (Q) and hamstrings (H). During the subsequent season the players reported through a weekly questionnaire any acute time loss ankle sprain that has occurred. Male volleyball players from Slovenian 1st and 2nd national league volunteered to participate in the study. Main inclusion criteria were: age ? 18 years, regular participation in volleyball training at least 3 times per week, no major injuries upon entry into the study (injuries that would demand more than 4 weeks to return to play) and absence of all general contraindications for isokinetic strength testing of the knee. National Medical Ethics Committee (no. 63/07/12) has approved the study. We assessed body height and body mass using a stadiometer and scale (models 222 and 762, respectively; Seca Instruments Ltd, Hamburg, Germany) and skinfolds using Harpenden skinfold calipers (Holtain Ltd, Crosswell, Crymych, United Kingdom). From 7 skinfold measures, we calculated the body fat percentage using a Jackons Pollock formula 22. The same experienced examiner performed all testing. Players from the same volleyball club were tested on the same day. A day prior to testing no practice was allowed. Each testing session started with a warm up consisting of cycling for 6 minutes at moderate pace (100 W), followed by a 15 second stretch of Q and H. All participants were given a detailed explanation about the testing procedure, which was also demonstrated on an independent subject not participating in the study prior to testing. The height of the countermovement vertical jump (CMJ) was tested using an Optojump system (Microgate, Bolzano, Italy). Briefly, each athlete started from an upright standing position, making a preliminary downward movement by flexing at the knees and hips, then immediately extending knees and hips again to jump vertically up off the ground. Athletes performed 3 repetitions of CMJ and the best result in cm was recorded as the main outcome measure. The Optojump is a dual beam optical device that measures contact and flight times during a series of jumps (or single jump). Flight time (tair) was used to calculate height of the rise of the bodys centre of gravity (height = (g Ãâ€" tair2)/8). The validity and reproducibility of VJ testing using Optojump device proved to be excellent 23. Testing was performed using Techno-Gym REV 9000 isokinetic dynamometer (TehcnoGym, SpA, Via G. Perticari 20, 47035 Gambet-Tola, Forli, Italy). Players were tested in sitting position. The axis of rotation of knee joint was identified through the lateral femoral condyle and aligned with the motor axis using a laser beam preinstalled into the head of dynamometer. A range of motion (ROM) of 60 ° was set from 30 ° to 90 ° knee flexion (full extension considered 0 °). In our previous study we have already shown that testing in short ROM yields same results as testing in the full ROM, while being much more suitable for the participants 24. Testing was performed at 60 °/s for both concentric and eccentric contraction modes for Q and H. Gravity error torque was recorded for every athlete. Prior to testing each participant performed 2 submaximal and 1 maximal repetition at a given velocity and mode of contraction. Each participant performed 5 maximal contractions in the following or der: (1) five consecutive concentric Q and H contractions followed by a 60s pause, (2) five eccentric Q contractions followed by a 60s pause, (3) five eccentric H contractions. When testing of one side was completed, a 3 minutes break followed during which the machine setting was changed to accommodate for the opposite leg. The first tested leg was assigned randomly for each athlete. There was consistent verbal coaching, and visual feedback was allowed throughout the testing. Following the preseason testing, club representatives were designated to register training load and injuries. Injury was defined as ankle sprain that occurs during training or match play and results in the immediate termination of play and inability to participate in the next training session or match 25. Injuries and training exposures were reported on a weekly basis. In case of an injury team physician and/or physical therapist was contacted to obtain full injury report form. All calculations were performed using SPSS for Windows (version 17.0; SPSS Inc, Chicago, IL). Following the testing Q concentric (Qcon) and eccentric (Qecc) and H concentric (Hcon) and eccentric (Hecc) peak torque data (in Nm) were extracted and normalized for body weight and expressed as peak torque to body weight (in Nm/kg). We have also calculated the following strength ratios for each leg: conventional hamstring-quadriceps ratio (HQR; Hcon/Qcon), dynamic functional ratio (DFR; Hecc/Qcon), quadriceps (QEC) and hamstrings (HEC) eccentric to concentric ratio (Qecc/Qcon and Hecc/Hcon, respectively). It should be noted that, regardless of limb dominance, 90% of male volleyball players use right leg as take-off leg during attack jump 26. In that regard, bilateral strength asymmetry of Q and Q for each contraction type was calculated using the formula 1–(strength left side/strength right side) and expressed as a percentage. Bilateral strength asymmetry was defined as abnormal whe n the difference between the right and left Q and H strength exceeded 15% 27. All values were later on presented as mean  ± standard deviation and one-way analysis of variance was used to evaluate the differences among injured vs. uninjured players. Effect sizes (ES) were calculated for group differences in selected variables, and were interpreted as small (0.2), moderate (0.5), and large (0.8). Binary logistic regression was used to calculate odd ratio for ankle sprain using bilateral strength asymmetry, CMJ height, and previous ankle sprain as independent predictors. A significance level of .05 was used for all tests. Results Main characteristics of the players are presented in Table 1. During the season, we have registered 19 ankle sprains (15 first time ankle sprains and 4 recurrences) among 99 players during 46 629 player hours, 40 887 hours of training and 5 643 hours of match play. The total (overall) ankle sprain incidence was 0.41 ±0.24 per 1000 hours of play, 0.46 ±0.19 during training and 3.37 ±1.15 during play. In logistic regression model previous ankle injury was not a significant risk factors (?2(1)=0.063, p=0.802; odd ratio 0.86; 95% CI: 0.25-2.89). Table 1 Countermovement jump height did not significantly differ (F=1.06, p=0.306; ES = 0.27) between players with (40.8 cm ? 6.9 cm) and without ankle sprain (38.7 cm ? 8.5 cm). Furthermore, in logistic regression model countermovement jump height was not a significant risk factor for ankle sprain (odd ratio: 1.05; 95% CI: 0.94 – 1.19, p=0.393). Strength of Q and H and calculated strength ratios and bilateral strength asymmetry in players with and without ankle sprain are presented in Table 2. The players with ankle sprain had significantly higher right Q strength in comparison with healthy players (2.90 Nm/kg vs. 2.66 Nm/kg; F=4.95, p=0.028; ES = 0.63). Consequently, players with ankle sprain also had a lower HQR (0.56 vs. 0.62; F=5.12, p=0.026; ES = 0.63) and higher Q strength asymmetry in favour of the right side (6.63% vs. -4.36%; F=5.12, p=0.024; ES = 0.68) (Table 2). In logistic regression model, bilateral Q strength asymmetry was a significant risk factor for ankle sprain with odd ratio 0.956 (95% CI 0.919-0.995, p=0.026; B= -.045). Furthermore, when we introduced a proposed normative cut off value for Q strength of 2.7 Nm/kg that was calculated from a previous study28 that included only healthy volleyball players without a history of ankle sprain, we observed that 95% confidence interval of right Q strength in players who have sustained an ankle sprain was above that cut off value (Figure 1). Calculated sensitivity and specificity of such cut off to discriminate between players with and without future ankle sprain was 68% and 53%, respectively. Table 2 Figure 1 Discussion The major findings of the current study were: (i) previous ankle sprain was not a significant risk factor for future ankle sprain; (ii) albeit somewhat higher in the injured group (ES = 0.27), CMJ height was not a significant risk factor for ankle sprain; (iii) bilateral Q strength asymmetry was a significant risk factor for ankle sprain; and (iv) injured players had higher right concentric Q strength, higher bilateral Q strength asymmetry in favour of the right side, and lower HQR on the right leg (ES = 0.63-0.68). Contrary to our findings, several previous studies reported previous ankle sprain as a significant risk factor for future ankle sprain in volleyball (3, 34). Bahr Bahr (3) prospectively studied 272 male and female Norwegian volleyball players and reported previous ankle sprain as a significant risk factor for future ankle sprain. In another prospective study, Verhagen et al. (34) followed 486 male and female players from the second and third Dutch national volleyball divisions during the whole season and reported that 75% of all players with an ankle sprain reported a previous ankle sprain. This discrepancy in findings between the current study and previous research could be related to the fact that we only studied male volleyball players, while both previous studies included male and female players. Another possible explanation could be related to markedly lower overall incidence of ankle sprains in the current study (0.41/1000 h) compared with previous studies (1.0/1000 h) (3, 34) . This relatively low number of ankle sprains in the current study could result in low power for statistical analysis to identify risk factors, and represents the limitation of our study. Nevertheless, our study yielded some new important findings related to Q function and ankle sprain risk in male volleyball. First, we observed that bilateral asymmetry in concentric Q strength, albeit not abnormal (?15%) in the tested sample (see Table 2), was a significant risk factor for ankle sprain. We also observed significant group differences of moderate magnitude in bilateral concentric Q strength asymmetry in favor of the right side in the injured group. In particular, the injured group had on average 6.6% higher right concentric Q strength, while the uninjured group displayed 4.4% higher left concentric Q strength, respectively. As there were no group differences in H strength, injured group also had significantly lower HQR of moderate magnitude. In order to explain these findings, we have (re) analysed the nature of the attack jump in volleyball (Figure 2). The players are usually performing attack jump following a three-step approach: left foot (short step) – right foot (long step) – left foot joins the right foot – push off for vertical jump. The second step where they plant a right foot on the ground is the longest one. When right foot is planted, the right knee goes into semi-flexion, while Q is being eccentrically loaded. The left foot than follows and shortly after the contact of the left foot with the ground (third step) the push off phase of jump is initiated. Right Q loading seems therefore longer in comparison to the left side, and is essential for a concentric part of the CMJ where explosive concentric Q strength is needed to push off the ground 29. We hypothesize that this might explain our finding regarding the importance of right Q strength. It has been shown that Q concentric strength expl ains up to 56% of vertical jump height 20; hence we might expect players with stronger Q to jump significantly higher. Considering the fact that male volleyball players land on one leg more frequently than females 19, we may also understand that landing safely from a jump is highly demanding neuromuscular task that requires proper strength of the whole kinematic chain involved. The fact that eccentric Q function and CMJ height were not significant risk factor for ankle sprain in the current study contradicts our conjecture, but could be related to previously mentioned low power for statistical analysis to identify risk factors due to relatively low number of ankle sprains. Figure 2 The results of logistic regression suggest that decreasing the bilateral asymmetry in concentric Q strength for 1% could decrease the risk for ankle sprain (B= -.045) for 4% in male volleyball players. However, this simplistic strategy for prevention of ankle sprains in male volleyball could be misleading, given that the observed bilateral asymmetry in concentric Q strength was rather small (see previous paragraphs). Also, it does not take into account strength of H muscles. Indeed, in our previous study, we have shown that international-level volleyball players (playing at CEV Champion League and/or national team) had significantly stronger right concentric and eccentric H strength 28. It seems likely that high-level volleyball players are compensating higher right Q strength through increased reciprocal strength of H (antagonists) that may help amortization during landing. Hence, future intervention studies are needed to define the optimal strategy for prevention of ankle sprains i n male volleyball, taking into account function of Q and H muscles. Present results are also in concordance with results of previous study 18 where it was shown that higher plantar flexors strength is a significant predictor of ankle sprain. Furthermore, Lian and co-workers (REF) also observed that volleyball players with patellar tendinopathy had significantly higher jumping performance (take-off force in particular) compared with players without history of patellar tendinopathy. Overall, these results suggest that whole kinematic chain that contributes to the vertical jump height (performance) could also be important in the terms of lower-extremity injury risk (health). We have to acknowledge limitations of the current study. Aside from low incidence of ankle sprains leading to low statistical power, limitation of our study is related to the fact that we only analysed male volleyball players. As vertical jump technique is different for males and females 30, we cannot generalize our findings to female population. Finally, we have not analysed other possible functional risk factors (e.g. balance ability, neuromuscular coordination) that could contribute to the ankle sprain risk. Future studies should address these limitations. Conclusion In male volleyball, players with excessive concentric strength of the right Q, which leads to low H-Q strength ratio, and high bilateral Q strength asymmetry in favour of right side, could be at increased risk of ankle sprains. Previous ankle sprain was not a significant risk factor for future ankle sprain, possibly due to relatively low number of ankle sprains in the current study. Although additional research is needed, our results suggest that volleyball coaches and specialists should put emphasis on eliminating players’ right Q dominance via contralateral Q strengthening, and well as ipsilateral concentric and eccentric H strengthening. Practical application Quadriceps strength asymmetry seems important risk factor for ankle sprain in volleyball Decreasing quadriceps asymmetry for 1% with unilateral strengthening will decrease risk for ankle sprain for 4%. Athletes will also benefit from concomitant concentric and eccentric hamstring strengthening. Acknowledgement This study was supported by Slovenian Research Agency through a project P5-0147.

Thinking Through the Past, Ch. 4 Essay - 1450 Words

The American Revolutionary war began in-part because of economic struggles England faced after securing safety for it’s colonies during the Seven Years War. England needed to increase their taxation on the colonists after the war to pay off its war debts. Prior to these taxes, the colonies were wholly content while under the wing of the British Empire. Not only because the protection the British provided, but also because of their deep reverence for the Motherland. Colonists were angered by with Parliament due to their lack of acknowledgement towards colonists rights and opinions. Colonists stood together in a defiant motion towards liberation from England’s tyrannous acts of lawless duplicity. Before British government was able to fully†¦show more content†¦The Stamp Act Crisis in Boston, Massachusetts quickly became a centralized location for further detest to the British law. Colonists fought against the stamp act with fury and anger. Nash adds to the compel ling reality that dregs had little or nothing to lose compared to the Elite colonists in the fight with Governor Thomas Hutchinson and brother-in-law Andrew Oliver, both were sent by Britain to restore order and invoke the laws. The common worker had their hands in on the destruction of Hutchinson and Oliver’s property during one of their mob riots as mentioned in source three.. Ebenezer MacIntosh was viewed as â€Å"The principal leader of the mob,†(63) but by no means were these acts set in play by anyone other than British Parliament’s forges for rapid wealth.The common people brought Parliament’s ability to tax to a screeching halt. Gary Nash also brought forth the objections of two groups that were under the subjection of colonial mistreatment. Native Americans and Slaves acted in attempts to liberate themselves throughout the American Revolution. Though their enemy was not the British, but rather the colonists that exploited them. 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The Danger Of Hope By John Steinbeck - 1082 Words

Lindsay Mullins Ms.Zlotziver English 1 – P1 15 December 2015 The Danger of Hope Within the novel, Of Mice and Men by John Steinbeck, many characters, such as Lennie and George, are hopeful and focused on achieving the reality of their dreams. Whether that dream includes land of one’s own, to finally become noticed or even to have companionship remains inconsequential to the big picture. Eventually, each character comes to the understanding that sometimes what they want most leans more towards impracticality than probability. Through the entirety of the novel, Steinbeck uses light as a symbol of hope and dark as a symbol of danger to foreshadow and convey the theme that the danger of hope is that some do not realize their dreams are unattainable. Many characters in Of Mice and Men become so caught up in their hopes and dreams that they forget to consider the possible dangers that come with them; but when they do, that realization becomes much more heartbreaking. At the beginning of chapter two, Lennie and George arrive at their new job in hopeful spirits for a new start: â€Å"At about ten o’clock in the morning the sun threw a bright dust-laden bar through one of the side windows, and in and out of the beam flies shot like rushing stars† (Steinbeck 17-18). As Lennie and George arrive at their new job, they display excitement to start over after the sticky situation that had presented itself in Weed. From the very beginning, it seems apparent that the duo spend aShow MoreRelatedTo What Extent Does Steinbeck Portray Dreams as Futile in ‘of Mice and Men’?1544 Words   |  7 PagesTo what extent does Steinbeck portray dreams as futile in ‘Of Mice and Men’? In Of Mice and Men, the hopes and dreams of the men on the ranch are a continuous focus and theme throughout the novel. John Steinbeck portrays the effects that dreams, or lack of them, have on the lives of the characters and the outcome of the novel. 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A Report on Innovation Management

Questions: 1. In the case study Bluà ¢Ã¢â€š ¬Ã‚ ray versus HDà ¢Ã¢â€š ¬Ã‚ DVD: A standards battle in highà ¢Ã¢â€š ¬Ã‚ definition video (Schilling, 2013, pp 65à ¢Ã¢â€š ¬Ã‚ 66), what factors do you think influenced whether (1) consumers, (2) retailers, and (3) movieà ¢Ã¢â€š ¬Ã‚ producers supported Bluà ¢Ã¢â€š ¬Ã‚ ray versus HDà ¢Ã¢â€š ¬Ã‚ DVD? Discuss and justify your answer using the theory behind the selection of dominant designs. 2. In the case study Dyesol: Partnering to harness the power of the sun (Schilling, 2013, pp 151à ¢Ã¢â€š ¬Ã‚ 153), discuss the advantages and disadvantages of collaborating with external partners. Justify your answer. Answers: Introduction: The report aims at providing an insight into the provided case studies. It discusses about the factors that influenced whether consumers, retailers, and movie-producers supported Blu-ray versus HD-DVD and the relevant theory behind the selection of dominant designs. In the second part of the report, the case study of Dyesol is referred to. It discusses the advantages as well as disadvantages of collaboration of external partners, and how Dyesol is benefited from its effective collaborations. Since the very beginning, there was a constant competition amidst Sony and Toshiba regarding their latest innovations. Both were going at par with each other. However, during the eve of the Consumer Electronics Show at Las Vegas during early 2008, it was announced by Time Warner that it would be defecting to the Blu-ray standard (Brush, 2000). This had created a chain reaction amidst the retailers that led Best Buy, Netflix, and Walmart all declaring that they would exclusively stock Blu-ray DVDs. This was how Sony had succeeded in the dominant design. To refer to some of the factors that led the retailers, consumers and stakeholders to select Sonys innovation as it was globally accepted and recommended (Sony and Naik, 2012). The technology of Sony named as Blu-ray had the back up of a consortium which included Matsushita, Philips, Hitachi, and some others. The consistency of Sonys quality and brand recognition had led to its further success. The advantages of a technology may be only observed after achievement of critical users. This refers to a significant race for tipping the point of the installed base (Digital's advantages and disadvantages, 2010). Once this is achieved by any of the formats, the race can be won as well as the format would become the dominant one. As a result, Sonys decision to incorporate a Blu-ray-player with their Playstation 3, that demanded giving away Blu-ray-players for free, proved to be beneficial in terms of sales. 1. As per the raised question based on the case study provided, it is to be note that every party within the standards battle possessed its own individual justifications for selecting one specific standard over another. For example, the wishes of movie producers for selecting Blu-ray were thoroughly varied from the wishes of the consumers for selecting Blu-ray. As interpreted from the case scenario, the most significant factors which influenced consumers within their decision for supporting either Blu-ray or HD_DVD comprised of technical differences, size of the installed base, and that of complementary goods. To support any one of the given standards, from the perspective of a consumer, may be referred to as buying a Blu-ray or an HD-DVD player. On a general basis, consumers may be grouped into two categories: Early users and that of majority(Gemnden, Killen and Kock, 2013). Early users favored one of the two standards depending on technical differences as well as complementary goods. With respect to the given case, early users are those consumers who get attracted to technology and along with it they conduct the research themselves regarding the better standard. The concept of complementary goods refers to the number of movies which releases on any one of the given standards. This is also quite important. The second group that is majority takes decision depending upon the size of the installed base as well as complementary goods. The number of movies is gain important for them but size of the installed base is most relevant for the majority. The advantages of a technology may be only observed after achievement of critical users. This refers to a significant race for tipping the point of the installed base (GENUS and COLES, 2006). Once this is achieved by any of the formats, the race can be won as well as the format would become the dominant one. As a result, Sonys decision to incorporate a Blu-ray-player with their Playstation 3, that demanded giving away Blu-ray-players for free, proved to be beneficial in terms of sales. When the war had started among the two leading innovations, the retailers were left affected as well as they got stuck with unwanted inventory in Betamax players as well as movies. The severe threat of another innovative format war had resulted several retailers as well as consumers to delay their purchases of the latest players while they waited to witness if the market would go in favor of a winner. Some of the factors that influenced the retailers are that of the uncertainty that prevailed with the arrival of new technologies. The retailers had had been selling the previous generation product, and they had sufficient amount of inventory in store already. But when the demand shifted to new technology and innovation, they were left with a huge inventory that remained unsold (Gershon and Kanayama, 2002). In the early 2008, Toshiba had lined up many major Hollywood studios for its format, even that of Time Warners Warner Brothers, Dreamworks Animation, Viacoms Paramount Pictures, and NBC Universals Universal Pictures. Sony possessed its personal Sony Pictures Entertainment, News Corporations 20th Century Fox, Disney, and Lions Gate Entertainment. Sony had incorporated a Blu-ray device while HD_DVD was offered as an option to add-on for Xbox 360 of Microsoft. However, in early January 2008, it was announced by Time Warner that it would be defecting to the Blu-ray standard (Haner and Bakke, 2008). This created a chain reaction amidst the retailers that made some leading retailers to stock Blu-ray DVDs. The leading global retailers always aim at acquiring the best services possible at the lowest price on account of the technological advancement. Although retailers get a varied option and availability of product option in this marketing tug of war, yet the major responsibility lies in the fact that the retailers need to make an effective choice of a particular format. The number of movies is gain important for them but size of the installed base is most relevant for the majority. The advantages of a technology may be only observed after achievement of critical users (Lee, 2005). This refers to a significant race for tipping the point of the installed base. Once this is achieved by any of the formats, the race can be won as well as the format would become th e dominant one. As a result, Sonys decision to incorporate a Blu-ray-player with their Playstation 3, that demanded giving away Blu-ray-players for free, proved to be beneficial in terms of sales. 2. The solar market imposed a greater challenge during the last few months, not just with respect to profitability for manufacturing firms, but also pre-revenue firms like Dyesol, that have been creating innovative technologies. The challenge for the firm is to gather fund for conducting various projects (Lee, 2005). This may be one of the advantages of collaboration with external partners. Effective partnerships with loyal shareholder base may enable the firm to get sufficient funds for its accomplishments. Collaborations with external factors would create opportunities amidst potential strategic investors(Saebi and Foss, 2014). As mentioned in the case scenario, the successful partnerships of Dyesol with external factors would lead to some key advantages and disadvantages as follows: Advantages: Partnership allows two heads that may jointly take important decisions regarding the accomplishments of projects (Sony, Mariappan and Kamat, 2011) With collaboration with external factors, it becomes easier for the Dyesol business to establish itself potentially along with low start-up cost Increased amount of capital is available with joint partnerships An opportunity exists for splitting of income, with an advantage of specific importance on account of resulting saving of tax (Lee, 2005) Partnership would allow Dyesol to maintain concrete privacy of its business conducts Collaboration with external partners would limit any external regulation Effective partnerships would make it convenient for the firm Dyesol to reframe its legal structure in the future if situation demands so (Saemundsson and Candi, 2013) Disadvantages: In terms of business collaborations, the liability of partners for business debts is unlimited The partnership renders each of the partners to be liable for the debts of the partnership. Each party would be liable for their share as well as that of the partnership A risk of disagreements as well as conflict exists amidst partners as well as management On collaborating with external partners, Dyesol would be liable for each and every action of the external partner (Mathur and Singh, 2010) If Dyesol would ever require to leave, it has to value all the assets of partnership which can be highly expensive at times In the previous year, as per the announcement of the collaboration amidst Dyesol and Tata Steel, the plant would be integrating steel featuring DSC technology within developing projects. The projects are well assured, however it requires staying focused upon the risk management as well as providing for possible disappointments. The company has also been collaborating with Pilkington. Dyesol has been working with Pilkington in North America. Delays have been there towards the North American grant programs on account of certain restructuring at the state level. The challenge for the firm is to gather fund for conducting various projects (Priyanto and Sandjojo, 2005). This may be one of the advantages of collaboration with external partners. Effective partnerships with loyal shareholder base may enable the firm to get sufficient funds for its accomplishments. Collaborations with external factors would create opportunities amidst potential strategic investors (Michael and Mariappan, 2011 ). With respect to the collaboration of Dyesol with all external collaborations, creating a collaboration would not only strengthen its campaign, but also demonstrate towards the community, funders, and decision-makers and all stakeholders about what needs to be done and what not. The collaboration of Dyesol with Tata Steel and Pilkington had offered a potential mechanism to leverage the DSC technology. It also imposed some risk that the Tata chemical business would gradually learn to reverse engineer Dyesols products, and identify ways to circumvent its patents (Sony struggles to remain creative, 2004). In that case, it may find itself to have a lengthy and expensive litigation battle against an opponent. Under the collaboration deal with Pilkington, both the firms have created a joint venture named DyeTec Solar. This would use the DSC coating of Dyesol upon the architectural glass for creating photovoltaic functionality (Otubanjo, PhD et al., n.d.). The new coated sheet-glass solar panels were never used earlier within the commercial market. Hence it led to high market uncertainty (Uggla and Verick, 2008). Managers within the firm felt that instead of emphasizing on large ventured projects which would require considerable time as well as investment upon Dyes ols part, the firm must emphasize instead upon liberally licensing technology to various manufacturers who can incorporate DSC into their products. Conclusion: Thus from the above discussion, some important ideas may be concluded with respect to business and technology environment. As interpreted from the case scenario, the most significant factors which influenced consumers within their decision for supporting either Blu-ray or HD_DVD comprised of technical differences, size of the installed base, and that of complementary goods. To support any one of the given standards, from the perspective of a consumer, may be referred to as buying a Blu-ray or an HD-DVD player. When the war had started among the two leading innovations, the retailers were left affected as well as they got stuck with unwanted inventory in Betamax players as well as movies (Otubanjo, PhD et al., n.d.). The severe threat of another innovative format war had resulted several retailers as well as consumers to delay their purchases of the latest players while they waited to witness if the market would go in favor of a winner. Some of the factors that influenced the retailer s are that of the uncertainty that prevailed with the arrival of new technologies. With collaboration with external factors, it becomes easier for the Dyesol business to establish itself potentially along with low start-up cost. Increased amount of capital is available with joint partnerships. In terms of business collaborations, the liability of partners for business debts is unlimited. The partnership renders each of the partners to be liable for the debts of the partnership (Panda, Pangtey and Sony, 2003). Each party would be liable for their share as well as that of the partnership. A risk of disagreements as well as conflict exists amidst partners as well as management. On collaborating with external partners, Dyesol would be liable for each and every action of the external partner. The challenge for the firm is to gather fund for conducting various projects. This may be one of the advantages of collaboration with external partners. Effective partnerships with loyal shareholder base may enable the firm to get sufficient funds for its accomplishments. Collabora tions with external factors would create opportunities amidst potential strategic investors. The collaboration of Dyesol with Tata Steel and Pilkington had offered a potential mechanism to leverage the DSC technology. It also imposed some risk that the Tata chemical business would gradually learn to reverse engineer Dyesols products, and identify ways to circumvent its patents. In that case, it may find itself to have a lengthy and expensive litigation battle against an opponent. Under the collaboration deal with Pilkington, both the firms have created a joint venture named DyeTec Solar (Petronio and Colacino, 2008). This would use the DSC coating of Dyesol upon the architectural glass for creating photovoltaic functionality. References Brush, G. (2000). Supplier development strategies for small high technology firms.Innovation: Management, Policy Practice, 3(3), pp.3-10. Digital's advantages and disadvantages. (2010).Dental Abstracts, 55(5), pp.277-278. Gemnden, H., Killen, C. and Kock, A. (2013). A Special Issue of Creativity and Innovation Management: Implementing and Informing Innovation Strategies through Project Portfolio Management.Creativity and Innovation Management, 22(1), pp.103-104. GENUS, A. and COLES, A. (2006). FIRM STRATEGIES FOR RISK MANAGEMENT IN INNOVATION.International Journal of Innovation Management, 10(02), pp.113-126. Gershon, R. and Kanayama, T. (2002). The sony corporation: A case study in transnational media management.International Journal on Media Management, 4(2), pp.105-117. Haner, U. and Bakke, J. (2008). Proximity, mobility and aesthetics in strategies for innovation management.IJEIM, 8(2), p.168. Lee, E. (2005). The Ethics of Innovation: p2p Software Developers and Designing Substantial Noninfringing Uses Under the Sony Doctrine.Journal of Business Ethics, 62(2), pp.147-162. Mathur, I. and Singh, M. (2010). Corporate political strategies.Accounting Finance, 51(1), pp.252-277. Michael, S. and Mariappan, V. (2011). Capacity management of an electricity service centre using simulation.International Journal of Industrial and Systems Engineering, 8(4), p.472. Otubanjo, PhD, O., Lim, L., Melewar, T. and Cornelius, N. (n.d.). A Corporate Brand in the Technology Road-Map: Sony.SSRN Journal. Panda, A., Pangtey, M. and Sony, P. (2003). Response to Symptomatic Management of Postoperative Bullous Keratopathy With Nonpreserved Human Amniotic Membrane.Cornea, 22(2), p.187. Petronio, A. and Colacino, P. (2008). MOTIVATION STRATEGIES FOR KNOWLEDGE WORKERS: EVIDENCES AND CHALLENGES.Journal of Technology Management Innovation, 3(3). Priyanto, S. and Sandjojo, I. (2005). Relationship between entrepreneurial learning, entrepreneurial competencies and venture success: empirical study on SMEs.IJEIM, 5(5/6), p.454. Saebi, T. and Foss, N. (2014). Business models for open innovation: Matching heterogenous open innovation strategies with business model dimensions.European Management Journal. Saemundsson, R. and Candi, M. (2013). Antecedents of Innovation Strategies in New Technology-based Firms: Interactions between the Environment and Founder Team Composition.Journal of Product Innovation Management, 31(5), pp.939-955. Sony struggles to remain creative. (2004).Strategic Direction, 20(4), pp.10-12. Sony, M. and Naik, S. (2012). Six Sigma, organizational learning and innovation.Int J Qual Reliability Mgmt, 29(8), pp.915-936. Sony, M., Mariappan, V. and Kamat, V. (2011). Stochastic modelling of failure interaction: Markov model versus discrete event simulation.International Journal of Advanced Operations Management, 3(1), p.1. Uggla, H. and Verick, H. (2008). Strategic brand management decision: the case of Sony Ericsson Walkman.Strategic Direction, 24(9), pp.3-5.

Opportunity for Beats Electronics Llc Essay Example

Opportunity for Beats Electronics Llc Essay Executive summary ‘People aren’t hearing all the music’ is the slogan of ‘Beats Electronics LLC’. The behind motive is to let customers hear the sound of studio. It emphasizes quality but on the other hand it also cares about design and fashion. There are many competitors in the current headphone industry. In order to maintain our competitive power, we have two proposed new features in our products. First is to add a switching Iphone/android handfree. This design is still not popular in the earphone market now and is new to the headphone market. Second is to provide a customized headphone service for the customers to design their own personalized headphone. This is also a new industry and can fit the price gap in the current market. Introduction Have you ever seen people wear a headphone with a ‘b’ on street? The letter ‘b’ stands for beats which is also the logo of the company ‘Beats Electronics LLC’. Beats Electronics LLC is a privately-held company that makes high-end headphones bearing the name of hip-hop music producer Dr. Dre. Beats Electronics LLC offers over-ear headphones, in-ear headphones, and speakers. Beats Electronics LLC was founded in 2006 by Dr. Dre and Jimmy Lovine, and is headquartered in Santa Monica, California. Dr Dre makes good use of his popularity, celebrity and network, successfully targets on the young consumer base. Beats has few brands cooperate with few celebrities such as ‘beats by Dr Dre’, ‘Heartbeats by Lady Gaga’. Beats is also innovative and like putting gimmicks in its products. For example the ‘Beats by Dr Dre Studio’ headphone includes the active noise cancelling technology and Beats is going to announce a headphone made of recycled materials. We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To sum up, Beats is a fashion, innovative brand. In order to maintain the fashion, innovative brand image, our management team would like to propose two features add on our products. First is to add an iphone-android switching handfree. Second is to provide a customized headphone to the customers. Feasibility Analysis Product feasibility analysis 1 Earphone is a smaller internal speaker that plugs inside the ears, headphone is a larger device that covers the ears over the head. 1 Earphone is a smaller internal speaker that plugs inside the ears, eadphone is a larger device that covers the ears over the head. Nowadays, more people like listening to music on street as it is easier to get music in today’s world. Since smartphone users are increasing significantly, there is a great business opportunity in the handfree earphone1/headphone market. The concept of mobile handfree seems isn’t very novel and it has already been quite popular in nowadays, so where is the business opportunity? In fact, most of the handfree in the market is designed for Iphone, only few brands are designed for android phones such as ‘Ultimate Ears UE vm series’. The awareness of the rise of android phone in the earphone/headphone market is only in the recent six months, more and more brand manufacture handfrees for android such as Sony, audio technical etc. However, the ratio of Iphone handfree is still much greater than the android handfree. Someone may ask that is there really a big difference between Iphone handfree and android handfree. The fact is due to the different os system, if you use the wrong handfree, you MAY still have a chance to talk through your handfree but the volume control function MUST be useless. The reason of that is because all Iphone are using the same os system, the hand free design can focus on the specific system, so the Iphone handfrees are button like design which controls the volume through the os system. However, the android phones have many different brands, each android phone is varied a little bit with others. Therefore, it is impossible to design a handfree that perfectly fits all android phone through system and the android hand free is a kind of wheel like volume control that changes the resistance of current. UE 200vi Iphone handfree, button like design UE 200vi Iphone handfree, button like design UE 200vm Android handfree, wheel like design UE 200vm Android handfree, wheel like design Iphone handfree and android handfree are sold separately for a long time. Our team think that is inefficient, wasting excess resources. Moreover, people changes smartphones very frequently in nowadays, they may use galaxy3 for two months and switch to Iphone5. The problem has been solved in the recent two months. Some brands such as noisezero and JVC started using a kind of ‘switching handfree’ which contains two circuits within the handfree, customers can switch to Iphone mode or android mode up to them. This kind of design is not quite popular yet and is only applied in the earphone market. As it can reduce waste of resources and satisfies customers’ habit, so our team would like to introduce this design into our products and be the first company to use switching handfree in headphones. Noisezero iXi Titanium switch handfree Noisezero iXi Titanium switch handfree Another feather would like to add on is customized design, customers can design their own artwork and printed on the headphones. This service is quite common in the high-end earphone market, some companies such as Ultimate Ears and JH audio. However it is totally new in the headphone markets. Headphone has a larger surface area than earphone; it will be more fun for customers to personalize their own headphone. As Beats is a fashionable brand, we believe that there will be some customers willing to pay more and have a personalized headphone; this can show from the success of customized earphone market. Industry and competitor analysis The earphone/headphone market can be divided into two main types of firms. One is targeting on sound quality and one is targeted on the outlook design. Beats belongs to the outlook design type firm. It doesn’t mean that the sound quality of Beats is bad but there usually have some brand with better sound quality in the similar price level. A part of the price is charged base on the design and brand but not because of the sound quality. The major competitors of beats are Skullcandy, Soul, Marley and Aerial. Skullcandy and Aerial are also classified as fashion outlook headphone brand and target on young users. Comparing with these two brands, beats has a better sound quality advantage. Soul and Marley are also using celebrity effect, using the artist Ludacris and Marley respectively. Comparing these two competitors, beats has a first mover advantage and has a greater network. Beats participate with the most famous artists such as Lady Gaga and Justin Biber, this is more appealing to young customers comparing with Soul and Marley. Therefore, Beats has a leadership position in the fashion headphone market. For the handfree market, it is a rising industry with a low entry barrier, especially for the headphones. The reason of the rise of handfree is link with the trend of increasing smartphone users and the users switch phones more frequently in nowadays. It’s hard to prevent competitors enter this market but what can we do is to differentiate the handfree by using the smartphone switch design and apply it into the headphone market as it is still not popular yet. Android is growing 3x times faster than iOS. Android is growing 3x times faster than iOS. http://www. androidng. com/android-vs-iphone-growth-rate-metrics http://www. androidng. com/android-vs-iphone-growth-rate-metrics For the customized headphone market, it is a blue ocean, a completely new industry. There’s only customized earphone market and we think that it won’t affect the customized headphone market too much. This is because customized earphones are the top hi-end internal speakers design for the senior users with a luxury price. Sound quality is the first priority and design is the second priority to these customers. For us, we put design is the first priority and sound quality is the second priority so that we can sell it relatively cheaper price than the customized earphone as we don’t need to use those expensive spare parts to boost up the sound quality. There’s a price gap2 between generalized earphone and the CM earphone. The cost for adding customized artwork on earphone is only around $300-$450 in Hong Kong, we assume for headphone is around $600, even if we charge above it, we are still much lower price than the customized earphone and can fill in the price gap in the market. Financial feasibility analysis 2 The maximum price of generalize earphone in the current market is around $4000 and the price of CM earphones is around $6000-$17000 The maximum price of generalize earphone in the current market is around $4000 and the price of CM earphones is around $6000-$17000 The finance of Beats is quite good. It has a steady growth every year. The first year revenue growth has reached 46. 2%. From 2009-2011, it has around $14MM revenue increase every year. After HTC has purchased 51% of shares of Beats, it has a greater financial support from HTC. Moreover, as the handfree industry is still rising and customized headphone is a n ew market, we believe that Beats will earn even more than before. Organizational feasibility analysis Beats is an international global brand but the whole company has only total 76 employees till 2011. In order to meet the quick expand of the company, Beats is keep recruiting new employees such as regional manager to increase the depth of the management team. In these few years, beats has corporated with the famous cable company ‘Monster’, acquired ‘MOG,Inc’ and joint venture with ‘Chrysler Group LLC’ to obtain different technologies and improve the products. Today, these technologies have become the most valuable asset of the company. In future, beats can reduce the cost of raw material to manufacture the handfree as our team idea is to combine the Iphone and Android handfree into one. For the customized headphone, we suggest beats to acquire a factory to help manufacturing the customized headphone like ‘Ultimate Ears’. This is because it can give confidence to the customers as the factory is under the brand Beats. Second, Beats can manage the factory directly using backward integration and reduce the power of supplier. Marketing Strategy The early marketing strategy of Beats is to corporate with some famous companies like ‘Monster’, ‘HP’, ‘HTC’. This is a win-win strategy; both brands have become more popular after cooperating together. Beats also use different celebrities such as Lady Gaga, Kobe Bryant to design the headphone and promote. In the future, Beats can keep using this strategy, participate with different celebrities in different. This can attract the young customers segment very effectively. STP Young customers with a seeking uniqueness, fashion characteristic and like listening to music would be our targeted customers. We position ourselves to give customers a symbolic, fashionable and high quality value. P strategy For price, our product will charge a bit higher than the similar competitors as we have a better brand loyalty and to give a hi-end impression to the customers. For the customized headphone would charge about HK$4000-$6000 to fill in the gap in the market. For product, the two new features would be a differentiation strategy. For place, our products will distribute to the consumer electronic shops in different places in the world. We would also open more private retail stores like the one in Soho, New York, selling and exhibiting all product collections. For promotion, we would remain using the celebrities to promote. Conclusion Earphone/headphone industry is very competitive. Our team believes that innovation is the key of success. In the future, we will still focus on the fashionable headphone market. With the above explanations, we believe the switching handfree and customized headphone will lead us to another level of success. Reference http://www. privco. com/private-company/beats-electronics-llc Mingo Headphone http://www. androidng. com/android-vs-iphone-growth-rate-metrics