Thinking Through the Past, Ch. 4 Essay - 1450 Words

The American Revolutionary war began in-part because of economic struggles England faced after securing safety for it’s colonies during the Seven Years War. England needed to increase their taxation on the colonists after the war to pay off its war debts. Prior to these taxes, the colonies were wholly content while under the wing of the British Empire. Not only because the protection the British provided, but also because of their deep reverence for the Motherland. Colonists were angered by with Parliament due to their lack of acknowledgement towards colonists rights and opinions. Colonists stood together in a defiant motion towards liberation from England’s tyrannous acts of lawless duplicity. Before British government was able to fully†¦show more content†¦The Stamp Act Crisis in Boston, Massachusetts quickly became a centralized location for further detest to the British law. Colonists fought against the stamp act with fury and anger. Nash adds to the compel ling reality that dregs had little or nothing to lose compared to the Elite colonists in the fight with Governor Thomas Hutchinson and brother-in-law Andrew Oliver, both were sent by Britain to restore order and invoke the laws. The common worker had their hands in on the destruction of Hutchinson and Oliver’s property during one of their mob riots as mentioned in source three.. Ebenezer MacIntosh was viewed as â€Å"The principal leader of the mob,†(63) but by no means were these acts set in play by anyone other than British Parliament’s forges for rapid wealth.The common people brought Parliament’s ability to tax to a screeching halt. Gary Nash also brought forth the objections of two groups that were under the subjection of colonial mistreatment. Native Americans and Slaves acted in attempts to liberate themselves throughout the American Revolution. Though their enemy was not the British, but rather the colonists that exploited them. Native Americans a nd African slaves were also directly involved in the Revolutionary War by aiding the British in attempts to dominate colonists. Nash concludes that these two forces alone were not only capable of makingShow MoreRelatedF. Scott Fitzgerald s The Great Gatsby1553 Words   |  7 Pages some will transcend the illusion to see the frailty of the belief that society puts its trust in. Nick is first used to pinpoint the illusion of success and contentment through his unreliable narration. Nick’s reliability is questioned when he is confused by the heat when thinking about Wilson’s suspicions (Fitzgerald 124; ch.7). The diction of the words beating, bad, and suspicions with the word confuse emphasize his lack of certainty on what he is saying. This points to him as unreliable to narrateRead MoreAPWH Ch1306 Words   |  7 PagesHISTORY Chapter Processing Work INTRODUCTION Historical Thinking Skill Exercise: Periodization: Compare the author’s periodization in Parts One through Six to the Colleges Board’s historical periodization. How do the author’s dates and titles compare to the College Board’s? What explains the similarities and the differences? Why do you suppose the periodization in world history can be so controversial? UNIT 1 CHAPTER 1: Historical Thinking Skill Exercise: Historical Argumentation: On pages 26-43Read MoreDialectical Journal for to Kill a Mockingbird Essay example1156 Words   |  5 Pages1. Truth: â€Å"As Mr. Radley passed by, Boo drove the scissors into his parent’s leg, pulled them out, wiped them on his pants, and resumed his activities.† (Ch.1 p.13) 1. Stephanie Crawford is talking to Jem about what Boo had done. She says that Boo stabbed his dad with scissors and carried on with his activities innocently. This quote is significant because, it shows how fearless and evil Boo Radley can be towards anybody. This makes the reader think that Boo is just a kid who cares nothingRead MoreGood and Bad of Customer Service1142 Words   |  5 PagesOver the 2010 Spring Semester time frame I have encountered many positive and negative customer service experiences. Customer service (ch.1 pg. 6) can be defined as â€Å"The ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a matter that satisfies identified and unidentified needs.† In other words, it is the ability of a company and its employees to supply their customers’ wants and needs. Some organizations haveRead MoreEnvironmental Activism And Its Impact On Society1495 Words   |  6 Pages In the past, environmental groups utilized alternative communication like direct mail, newsletters, magazine and newspaper articles, books, as well as colorful images of nature and wildlife displayed in coffee table books, calendars and posters (see Ch. 3 4). Environmental activism now extends to video, animation, infographics, the web, mobile devices and content shared on social media (see Ch. 6 7). There is concern the majority of content caters to interested audiences. In my view, for theRead MoreI Selected Waste Management Inc.858 Words   |  4 Pagesconstant engagement with stakeholders through a marketing plan and communication tools, adopting a human resource strategy and evaluating the organizational culture through an effective communication system. 2. Planet: Improve in terms of its environmental policies by hiring a team of subject-matter experts and lawyers; Partner or seek for the United States Department of Labor Occupation Safety and Health Administration (OSHA) assistance and introduce habits of thinking about the consequences of wrongRead MoreChristianity, By Clive Staples Lewis1657 Words   |  7 PagesIn Mere Christianity, Clive Staples Lewis, known as C.S Lewis known best for his writing, and being a Christian apologist, divides the novel into 4 different section. Each book emphasizes the struggles he has faced and overcome as well as personal life lessons he has learned. The first section, Right and Wrong as a Clue to the Meaning of the Universe focus on moral law and the law of nature. Christians Believe, second section, corresponds with his life because Lewis has had many interviews defendingRead MoreMidterm Essay: Experiences Alter The Perception Of Time.1618 Words   |  7 Pagesday. Thinking that it’s been hours since the last time you looked at the clock, but in reality only ten minutes have passed. As this common situation used personal perception that, altered the reality of physical time. This is a prime example why I believe that time is perceived only through the construction of events rather than the physical time used. Although physical time is commonly used; each individual has their own ability to alter the perception of time differently, based on past experiencesRead MoreSylabus Essay3948 Words   |  16 Pageswhich continues the process of learning to read and critically engage various texts. Students write papers that summarize, critique, and synthesize sources, leading to researched and formally documented argumentation papers. Builds upon English 111 through its increased focus on academic argument and the processes of synthesizing written published texts. (Required in all degree programs) (Also offered as a web course) Prerequisites: ENG 111 Current Textbooks, Materials, Equipment (software/hardwareRead MoreCase Study3033 Words   |  13 Pages Mahesh P. Joshi Ph.D. Office: 210 Enterprise Hall; (703) 993-1761 email: mpjoshi@gmu.edu; mpjgmu@gmail.com (preferred email) Timings: 4:30 pm to 7:10 pm (section 006) and 7:20 pm – 10:00 pm (section 007) Day: Tuesday Location: Robinson Hall B 208 (section 006) and Robinson Hall B 211 (section 007) Office Hours: Tuesday 3:30 pm to 4:00 pm or anytime by appointment Instructional Material: Strategic Management Concepts By Frank Rothaermel - McGraw-Hill Companies, Inc. - 2012

The Danger Of Hope By John Steinbeck - 1082 Words

Lindsay Mullins Ms.Zlotziver English 1 – P1 15 December 2015 The Danger of Hope Within the novel, Of Mice and Men by John Steinbeck, many characters, such as Lennie and George, are hopeful and focused on achieving the reality of their dreams. Whether that dream includes land of one’s own, to finally become noticed or even to have companionship remains inconsequential to the big picture. Eventually, each character comes to the understanding that sometimes what they want most leans more towards impracticality than probability. Through the entirety of the novel, Steinbeck uses light as a symbol of hope and dark as a symbol of danger to foreshadow and convey the theme that the danger of hope is that some do not realize their dreams are unattainable. Many characters in Of Mice and Men become so caught up in their hopes and dreams that they forget to consider the possible dangers that come with them; but when they do, that realization becomes much more heartbreaking. At the beginning of chapter two, Lennie and George arrive at their new job in hopeful spirits for a new start: â€Å"At about ten o’clock in the morning the sun threw a bright dust-laden bar through one of the side windows, and in and out of the beam flies shot like rushing stars† (Steinbeck 17-18). As Lennie and George arrive at their new job, they display excitement to start over after the sticky situation that had presented itself in Weed. From the very beginning, it seems apparent that the duo spend aShow MoreRelatedTo What Extent Does Steinbeck Portray Dreams as Futile in ‘of Mice and Men’?1544 Words   |  7 PagesTo what extent does Steinbeck portray dreams as futile in ‘Of Mice and Men’? In Of Mice and Men, the hopes and dreams of the men on the ranch are a continuous focus and theme throughout the novel. John Steinbeck portrays the effects that dreams, or lack of them, have on the lives of the characters and the outcome of the novel. Steinbeck uses the concept of dreams at once to show hope and aspiration, as they invoke companionship with united determination for a better future, and to illustrate theRead MoreOf Mice and Men Argumentative Essay1115 Words   |  5 PagesEssay Prompt: John Steinbeck’s novel, Of Mice and Men, has a controversial history. It has been repeatedly banned by school boards. Why might this book have been banned? Is such an action justified? In a five-paragraph essay, take a position for or against banning this novel. Use your three body paragraphs to develop each of three reasons for or against banning the novel. The Lost Portion of Human Society Right from the beginning of human civilization, books had become the vital flame that ignitedRead MoreJohn Steinbeck s Of Mice And Men1270 Words   |  6 Pagesto ranch in search of work; they were trying to reach their dream of owning land, raising a family, and having a steady income. More often than not, they never reach those dreams and spend their life in poverty. In the novel, Of Mice and Men, John Steinbeck alludes to how, in spite of careful planning and steady persistence, fate always gets in the way of achieving one’s dreams, resulting in hopelessness. Most everyone will try to take control of their lives by planning in order to attain successRead MoreExplore The Ways That John Steinbeck Presents Strong Feelings1026 Words   |  5 Pagesï » ¿Explore the ways that John Steinbeck presents strong feelings/attitudes in Of Mice And Men. A strong attitude portrayed in the novel is Racism. John Steinbeck uses the character Crooks in order to represent racism and what it was like for the black community during the Great Depression. The ranchmen and Curleys wife all display racist attitudes towards Crooks, for example in chapter four Curleys Wife says Well you just keep your place then, Nigger. I could get you strungRead More Essay about Curley’s wife1174 Words   |  5 Pagesvery lonely and has dreams of a better life which never come true. The author John Steinbeck introduces Curley’s wife in a symbolic ness way, this is shown when George is talking to Lennie about the dream and when Curley’s wife first meets both the men. â€Å"Both men glanced up, for the rectangle of sunshine in the doorway was cut off. A girl was standing there looking in.† The symbolic ness of the word sunshine is hope, freedom, happiness and dreams. This foreshadows that she may cause troubleRead MoreOf Mice and Men1242 Words   |  5 Pagessociety. The lowest of the low were the migrant labourers travelling from place to place trying to scratch a living. They often had to travel illegally by freight car with all its consequent dangers. Their life expectancy was low, crime was rampant and despair was a fellow traveller. This is the setting of John Steinbeck s, ‘Of Mice and Men . 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Books like these always remain as classics, because of their very informative and believable stories. John Steinbeck especially excels in this, and therefore is the reason I have chosen this book to describe. ‘Of Mice and Men’, the title of the novel, originates from the poem ‘To a Mouse’, by Robert Burns. It means that no matter what youRead MoreTheme Of Foreshadowing In The Pearl By John Steinbeck1153 Words   |  5 Pagesthe story. Foreshadowing is a great way to give suspicion and excitement to a story. It also creates an active reader as they are constantly predicting what the hint could be foreshadowing at. From the opening sentence to the end of the novella John Steinbeck creates suspense in the reader by foreshadowing. After reading â€Å"The Pearl† there are many phrases that jump out as hints signaling something that happens later. It starts in that first sentence of the novella. â€Å"How it was found and how it wasRead MoreThe Grapes Of Wrath By John Steinbeck Essay1622 Words   |  7 Pages The Grapes of Wrath John Steinbeck, widely viewed as one of the most finest and powerful American writer, born to a middle-class family in 1902 in the Salinas Valley of California. Steinbeck is a writer who often spoke for the people. The Grapes of Wrath is a great movie, published in 1939, filled with many universal truths and views on human nature and society, especially where class is concerned. In the article, John Steinbeck The Grapes a wrath: A Call to Action says, â€Å"Steinbeck’s novel showcased

A Report on Innovation Management

Questions: 1. In the case study Bluà ¢Ã¢â€š ¬Ã‚ ray versus HDà ¢Ã¢â€š ¬Ã‚ DVD: A standards battle in highà ¢Ã¢â€š ¬Ã‚ definition video (Schilling, 2013, pp 65à ¢Ã¢â€š ¬Ã‚ 66), what factors do you think influenced whether (1) consumers, (2) retailers, and (3) movieà ¢Ã¢â€š ¬Ã‚ producers supported Bluà ¢Ã¢â€š ¬Ã‚ ray versus HDà ¢Ã¢â€š ¬Ã‚ DVD? Discuss and justify your answer using the theory behind the selection of dominant designs. 2. In the case study Dyesol: Partnering to harness the power of the sun (Schilling, 2013, pp 151à ¢Ã¢â€š ¬Ã‚ 153), discuss the advantages and disadvantages of collaborating with external partners. Justify your answer. Answers: Introduction: The report aims at providing an insight into the provided case studies. It discusses about the factors that influenced whether consumers, retailers, and movie-producers supported Blu-ray versus HD-DVD and the relevant theory behind the selection of dominant designs. In the second part of the report, the case study of Dyesol is referred to. It discusses the advantages as well as disadvantages of collaboration of external partners, and how Dyesol is benefited from its effective collaborations. Since the very beginning, there was a constant competition amidst Sony and Toshiba regarding their latest innovations. Both were going at par with each other. However, during the eve of the Consumer Electronics Show at Las Vegas during early 2008, it was announced by Time Warner that it would be defecting to the Blu-ray standard (Brush, 2000). This had created a chain reaction amidst the retailers that led Best Buy, Netflix, and Walmart all declaring that they would exclusively stock Blu-ray DVDs. This was how Sony had succeeded in the dominant design. To refer to some of the factors that led the retailers, consumers and stakeholders to select Sonys innovation as it was globally accepted and recommended (Sony and Naik, 2012). The technology of Sony named as Blu-ray had the back up of a consortium which included Matsushita, Philips, Hitachi, and some others. The consistency of Sonys quality and brand recognition had led to its further success. The advantages of a technology may be only observed after achievement of critical users. This refers to a significant race for tipping the point of the installed base (Digital's advantages and disadvantages, 2010). Once this is achieved by any of the formats, the race can be won as well as the format would become the dominant one. As a result, Sonys decision to incorporate a Blu-ray-player with their Playstation 3, that demanded giving away Blu-ray-players for free, proved to be beneficial in terms of sales. 1. As per the raised question based on the case study provided, it is to be note that every party within the standards battle possessed its own individual justifications for selecting one specific standard over another. For example, the wishes of movie producers for selecting Blu-ray were thoroughly varied from the wishes of the consumers for selecting Blu-ray. As interpreted from the case scenario, the most significant factors which influenced consumers within their decision for supporting either Blu-ray or HD_DVD comprised of technical differences, size of the installed base, and that of complementary goods. To support any one of the given standards, from the perspective of a consumer, may be referred to as buying a Blu-ray or an HD-DVD player. On a general basis, consumers may be grouped into two categories: Early users and that of majority(Gemnden, Killen and Kock, 2013). Early users favored one of the two standards depending on technical differences as well as complementary goods. With respect to the given case, early users are those consumers who get attracted to technology and along with it they conduct the research themselves regarding the better standard. The concept of complementary goods refers to the number of movies which releases on any one of the given standards. This is also quite important. The second group that is majority takes decision depending upon the size of the installed base as well as complementary goods. The number of movies is gain important for them but size of the installed base is most relevant for the majority. The advantages of a technology may be only observed after achievement of critical users. This refers to a significant race for tipping the point of the installed base (GENUS and COLES, 2006). Once this is achieved by any of the formats, the race can be won as well as the format would become the dominant one. As a result, Sonys decision to incorporate a Blu-ray-player with their Playstation 3, that demanded giving away Blu-ray-players for free, proved to be beneficial in terms of sales. When the war had started among the two leading innovations, the retailers were left affected as well as they got stuck with unwanted inventory in Betamax players as well as movies. The severe threat of another innovative format war had resulted several retailers as well as consumers to delay their purchases of the latest players while they waited to witness if the market would go in favor of a winner. Some of the factors that influenced the retailers are that of the uncertainty that prevailed with the arrival of new technologies. The retailers had had been selling the previous generation product, and they had sufficient amount of inventory in store already. But when the demand shifted to new technology and innovation, they were left with a huge inventory that remained unsold (Gershon and Kanayama, 2002). In the early 2008, Toshiba had lined up many major Hollywood studios for its format, even that of Time Warners Warner Brothers, Dreamworks Animation, Viacoms Paramount Pictures, and NBC Universals Universal Pictures. Sony possessed its personal Sony Pictures Entertainment, News Corporations 20th Century Fox, Disney, and Lions Gate Entertainment. Sony had incorporated a Blu-ray device while HD_DVD was offered as an option to add-on for Xbox 360 of Microsoft. However, in early January 2008, it was announced by Time Warner that it would be defecting to the Blu-ray standard (Haner and Bakke, 2008). This created a chain reaction amidst the retailers that made some leading retailers to stock Blu-ray DVDs. The leading global retailers always aim at acquiring the best services possible at the lowest price on account of the technological advancement. Although retailers get a varied option and availability of product option in this marketing tug of war, yet the major responsibility lies in the fact that the retailers need to make an effective choice of a particular format. The number of movies is gain important for them but size of the installed base is most relevant for the majority. The advantages of a technology may be only observed after achievement of critical users (Lee, 2005). This refers to a significant race for tipping the point of the installed base. Once this is achieved by any of the formats, the race can be won as well as the format would become th e dominant one. As a result, Sonys decision to incorporate a Blu-ray-player with their Playstation 3, that demanded giving away Blu-ray-players for free, proved to be beneficial in terms of sales. 2. The solar market imposed a greater challenge during the last few months, not just with respect to profitability for manufacturing firms, but also pre-revenue firms like Dyesol, that have been creating innovative technologies. The challenge for the firm is to gather fund for conducting various projects (Lee, 2005). This may be one of the advantages of collaboration with external partners. Effective partnerships with loyal shareholder base may enable the firm to get sufficient funds for its accomplishments. Collaborations with external factors would create opportunities amidst potential strategic investors(Saebi and Foss, 2014). As mentioned in the case scenario, the successful partnerships of Dyesol with external factors would lead to some key advantages and disadvantages as follows: Advantages: Partnership allows two heads that may jointly take important decisions regarding the accomplishments of projects (Sony, Mariappan and Kamat, 2011) With collaboration with external factors, it becomes easier for the Dyesol business to establish itself potentially along with low start-up cost Increased amount of capital is available with joint partnerships An opportunity exists for splitting of income, with an advantage of specific importance on account of resulting saving of tax (Lee, 2005) Partnership would allow Dyesol to maintain concrete privacy of its business conducts Collaboration with external partners would limit any external regulation Effective partnerships would make it convenient for the firm Dyesol to reframe its legal structure in the future if situation demands so (Saemundsson and Candi, 2013) Disadvantages: In terms of business collaborations, the liability of partners for business debts is unlimited The partnership renders each of the partners to be liable for the debts of the partnership. Each party would be liable for their share as well as that of the partnership A risk of disagreements as well as conflict exists amidst partners as well as management On collaborating with external partners, Dyesol would be liable for each and every action of the external partner (Mathur and Singh, 2010) If Dyesol would ever require to leave, it has to value all the assets of partnership which can be highly expensive at times In the previous year, as per the announcement of the collaboration amidst Dyesol and Tata Steel, the plant would be integrating steel featuring DSC technology within developing projects. The projects are well assured, however it requires staying focused upon the risk management as well as providing for possible disappointments. The company has also been collaborating with Pilkington. Dyesol has been working with Pilkington in North America. Delays have been there towards the North American grant programs on account of certain restructuring at the state level. The challenge for the firm is to gather fund for conducting various projects (Priyanto and Sandjojo, 2005). This may be one of the advantages of collaboration with external partners. Effective partnerships with loyal shareholder base may enable the firm to get sufficient funds for its accomplishments. Collaborations with external factors would create opportunities amidst potential strategic investors (Michael and Mariappan, 2011 ). With respect to the collaboration of Dyesol with all external collaborations, creating a collaboration would not only strengthen its campaign, but also demonstrate towards the community, funders, and decision-makers and all stakeholders about what needs to be done and what not. The collaboration of Dyesol with Tata Steel and Pilkington had offered a potential mechanism to leverage the DSC technology. It also imposed some risk that the Tata chemical business would gradually learn to reverse engineer Dyesols products, and identify ways to circumvent its patents (Sony struggles to remain creative, 2004). In that case, it may find itself to have a lengthy and expensive litigation battle against an opponent. Under the collaboration deal with Pilkington, both the firms have created a joint venture named DyeTec Solar. This would use the DSC coating of Dyesol upon the architectural glass for creating photovoltaic functionality (Otubanjo, PhD et al., n.d.). The new coated sheet-glass solar panels were never used earlier within the commercial market. Hence it led to high market uncertainty (Uggla and Verick, 2008). Managers within the firm felt that instead of emphasizing on large ventured projects which would require considerable time as well as investment upon Dyes ols part, the firm must emphasize instead upon liberally licensing technology to various manufacturers who can incorporate DSC into their products. Conclusion: Thus from the above discussion, some important ideas may be concluded with respect to business and technology environment. As interpreted from the case scenario, the most significant factors which influenced consumers within their decision for supporting either Blu-ray or HD_DVD comprised of technical differences, size of the installed base, and that of complementary goods. To support any one of the given standards, from the perspective of a consumer, may be referred to as buying a Blu-ray or an HD-DVD player. When the war had started among the two leading innovations, the retailers were left affected as well as they got stuck with unwanted inventory in Betamax players as well as movies (Otubanjo, PhD et al., n.d.). The severe threat of another innovative format war had resulted several retailers as well as consumers to delay their purchases of the latest players while they waited to witness if the market would go in favor of a winner. Some of the factors that influenced the retailer s are that of the uncertainty that prevailed with the arrival of new technologies. With collaboration with external factors, it becomes easier for the Dyesol business to establish itself potentially along with low start-up cost. Increased amount of capital is available with joint partnerships. In terms of business collaborations, the liability of partners for business debts is unlimited. The partnership renders each of the partners to be liable for the debts of the partnership (Panda, Pangtey and Sony, 2003). Each party would be liable for their share as well as that of the partnership. A risk of disagreements as well as conflict exists amidst partners as well as management. On collaborating with external partners, Dyesol would be liable for each and every action of the external partner. The challenge for the firm is to gather fund for conducting various projects. This may be one of the advantages of collaboration with external partners. Effective partnerships with loyal shareholder base may enable the firm to get sufficient funds for its accomplishments. Collabora tions with external factors would create opportunities amidst potential strategic investors. The collaboration of Dyesol with Tata Steel and Pilkington had offered a potential mechanism to leverage the DSC technology. It also imposed some risk that the Tata chemical business would gradually learn to reverse engineer Dyesols products, and identify ways to circumvent its patents. In that case, it may find itself to have a lengthy and expensive litigation battle against an opponent. Under the collaboration deal with Pilkington, both the firms have created a joint venture named DyeTec Solar (Petronio and Colacino, 2008). This would use the DSC coating of Dyesol upon the architectural glass for creating photovoltaic functionality. References Brush, G. (2000). Supplier development strategies for small high technology firms.Innovation: Management, Policy Practice, 3(3), pp.3-10. Digital's advantages and disadvantages. (2010).Dental Abstracts, 55(5), pp.277-278. Gemnden, H., Killen, C. and Kock, A. (2013). A Special Issue of Creativity and Innovation Management: Implementing and Informing Innovation Strategies through Project Portfolio Management.Creativity and Innovation Management, 22(1), pp.103-104. GENUS, A. and COLES, A. (2006). FIRM STRATEGIES FOR RISK MANAGEMENT IN INNOVATION.International Journal of Innovation Management, 10(02), pp.113-126. Gershon, R. and Kanayama, T. (2002). The sony corporation: A case study in transnational media management.International Journal on Media Management, 4(2), pp.105-117. Haner, U. and Bakke, J. (2008). Proximity, mobility and aesthetics in strategies for innovation management.IJEIM, 8(2), p.168. Lee, E. (2005). The Ethics of Innovation: p2p Software Developers and Designing Substantial Noninfringing Uses Under the Sony Doctrine.Journal of Business Ethics, 62(2), pp.147-162. Mathur, I. and Singh, M. (2010). Corporate political strategies.Accounting Finance, 51(1), pp.252-277. Michael, S. and Mariappan, V. (2011). Capacity management of an electricity service centre using simulation.International Journal of Industrial and Systems Engineering, 8(4), p.472. Otubanjo, PhD, O., Lim, L., Melewar, T. and Cornelius, N. (n.d.). A Corporate Brand in the Technology Road-Map: Sony.SSRN Journal. Panda, A., Pangtey, M. and Sony, P. (2003). Response to Symptomatic Management of Postoperative Bullous Keratopathy With Nonpreserved Human Amniotic Membrane.Cornea, 22(2), p.187. Petronio, A. and Colacino, P. (2008). MOTIVATION STRATEGIES FOR KNOWLEDGE WORKERS: EVIDENCES AND CHALLENGES.Journal of Technology Management Innovation, 3(3). Priyanto, S. and Sandjojo, I. (2005). Relationship between entrepreneurial learning, entrepreneurial competencies and venture success: empirical study on SMEs.IJEIM, 5(5/6), p.454. Saebi, T. and Foss, N. (2014). Business models for open innovation: Matching heterogenous open innovation strategies with business model dimensions.European Management Journal. Saemundsson, R. and Candi, M. (2013). Antecedents of Innovation Strategies in New Technology-based Firms: Interactions between the Environment and Founder Team Composition.Journal of Product Innovation Management, 31(5), pp.939-955. Sony struggles to remain creative. (2004).Strategic Direction, 20(4), pp.10-12. Sony, M. and Naik, S. (2012). Six Sigma, organizational learning and innovation.Int J Qual Reliability Mgmt, 29(8), pp.915-936. Sony, M., Mariappan, V. and Kamat, V. (2011). Stochastic modelling of failure interaction: Markov model versus discrete event simulation.International Journal of Advanced Operations Management, 3(1), p.1. Uggla, H. and Verick, H. (2008). Strategic brand management decision: the case of Sony Ericsson Walkman.Strategic Direction, 24(9), pp.3-5.

Opportunity for Beats Electronics Llc Essay Example

Opportunity for Beats Electronics Llc Essay Executive summary ‘People aren’t hearing all the music’ is the slogan of ‘Beats Electronics LLC’. The behind motive is to let customers hear the sound of studio. It emphasizes quality but on the other hand it also cares about design and fashion. There are many competitors in the current headphone industry. In order to maintain our competitive power, we have two proposed new features in our products. First is to add a switching Iphone/android handfree. This design is still not popular in the earphone market now and is new to the headphone market. Second is to provide a customized headphone service for the customers to design their own personalized headphone. This is also a new industry and can fit the price gap in the current market. Introduction Have you ever seen people wear a headphone with a ‘b’ on street? The letter ‘b’ stands for beats which is also the logo of the company ‘Beats Electronics LLC’. Beats Electronics LLC is a privately-held company that makes high-end headphones bearing the name of hip-hop music producer Dr. Dre. Beats Electronics LLC offers over-ear headphones, in-ear headphones, and speakers. Beats Electronics LLC was founded in 2006 by Dr. Dre and Jimmy Lovine, and is headquartered in Santa Monica, California. Dr Dre makes good use of his popularity, celebrity and network, successfully targets on the young consumer base. Beats has few brands cooperate with few celebrities such as ‘beats by Dr Dre’, ‘Heartbeats by Lady Gaga’. Beats is also innovative and like putting gimmicks in its products. For example the ‘Beats by Dr Dre Studio’ headphone includes the active noise cancelling technology and Beats is going to announce a headphone made of recycled materials. We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Opportunity for Beats Electronics Llc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To sum up, Beats is a fashion, innovative brand. In order to maintain the fashion, innovative brand image, our management team would like to propose two features add on our products. First is to add an iphone-android switching handfree. Second is to provide a customized headphone to the customers. Feasibility Analysis Product feasibility analysis 1 Earphone is a smaller internal speaker that plugs inside the ears, headphone is a larger device that covers the ears over the head. 1 Earphone is a smaller internal speaker that plugs inside the ears, eadphone is a larger device that covers the ears over the head. Nowadays, more people like listening to music on street as it is easier to get music in today’s world. Since smartphone users are increasing significantly, there is a great business opportunity in the handfree earphone1/headphone market. The concept of mobile handfree seems isn’t very novel and it has already been quite popular in nowadays, so where is the business opportunity? In fact, most of the handfree in the market is designed for Iphone, only few brands are designed for android phones such as ‘Ultimate Ears UE vm series’. The awareness of the rise of android phone in the earphone/headphone market is only in the recent six months, more and more brand manufacture handfrees for android such as Sony, audio technical etc. However, the ratio of Iphone handfree is still much greater than the android handfree. Someone may ask that is there really a big difference between Iphone handfree and android handfree. The fact is due to the different os system, if you use the wrong handfree, you MAY still have a chance to talk through your handfree but the volume control function MUST be useless. The reason of that is because all Iphone are using the same os system, the hand free design can focus on the specific system, so the Iphone handfrees are button like design which controls the volume through the os system. However, the android phones have many different brands, each android phone is varied a little bit with others. Therefore, it is impossible to design a handfree that perfectly fits all android phone through system and the android hand free is a kind of wheel like volume control that changes the resistance of current. UE 200vi Iphone handfree, button like design UE 200vi Iphone handfree, button like design UE 200vm Android handfree, wheel like design UE 200vm Android handfree, wheel like design Iphone handfree and android handfree are sold separately for a long time. Our team think that is inefficient, wasting excess resources. Moreover, people changes smartphones very frequently in nowadays, they may use galaxy3 for two months and switch to Iphone5. The problem has been solved in the recent two months. Some brands such as noisezero and JVC started using a kind of ‘switching handfree’ which contains two circuits within the handfree, customers can switch to Iphone mode or android mode up to them. This kind of design is not quite popular yet and is only applied in the earphone market. As it can reduce waste of resources and satisfies customers’ habit, so our team would like to introduce this design into our products and be the first company to use switching handfree in headphones. Noisezero iXi Titanium switch handfree Noisezero iXi Titanium switch handfree Another feather would like to add on is customized design, customers can design their own artwork and printed on the headphones. This service is quite common in the high-end earphone market, some companies such as Ultimate Ears and JH audio. However it is totally new in the headphone markets. Headphone has a larger surface area than earphone; it will be more fun for customers to personalize their own headphone. As Beats is a fashionable brand, we believe that there will be some customers willing to pay more and have a personalized headphone; this can show from the success of customized earphone market. Industry and competitor analysis The earphone/headphone market can be divided into two main types of firms. One is targeting on sound quality and one is targeted on the outlook design. Beats belongs to the outlook design type firm. It doesn’t mean that the sound quality of Beats is bad but there usually have some brand with better sound quality in the similar price level. A part of the price is charged base on the design and brand but not because of the sound quality. The major competitors of beats are Skullcandy, Soul, Marley and Aerial. Skullcandy and Aerial are also classified as fashion outlook headphone brand and target on young users. Comparing with these two brands, beats has a better sound quality advantage. Soul and Marley are also using celebrity effect, using the artist Ludacris and Marley respectively. Comparing these two competitors, beats has a first mover advantage and has a greater network. Beats participate with the most famous artists such as Lady Gaga and Justin Biber, this is more appealing to young customers comparing with Soul and Marley. Therefore, Beats has a leadership position in the fashion headphone market. For the handfree market, it is a rising industry with a low entry barrier, especially for the headphones. The reason of the rise of handfree is link with the trend of increasing smartphone users and the users switch phones more frequently in nowadays. It’s hard to prevent competitors enter this market but what can we do is to differentiate the handfree by using the smartphone switch design and apply it into the headphone market as it is still not popular yet. Android is growing 3x times faster than iOS. Android is growing 3x times faster than iOS. http://www. androidng. com/android-vs-iphone-growth-rate-metrics http://www. androidng. com/android-vs-iphone-growth-rate-metrics For the customized headphone market, it is a blue ocean, a completely new industry. There’s only customized earphone market and we think that it won’t affect the customized headphone market too much. This is because customized earphones are the top hi-end internal speakers design for the senior users with a luxury price. Sound quality is the first priority and design is the second priority to these customers. For us, we put design is the first priority and sound quality is the second priority so that we can sell it relatively cheaper price than the customized earphone as we don’t need to use those expensive spare parts to boost up the sound quality. There’s a price gap2 between generalized earphone and the CM earphone. The cost for adding customized artwork on earphone is only around $300-$450 in Hong Kong, we assume for headphone is around $600, even if we charge above it, we are still much lower price than the customized earphone and can fill in the price gap in the market. Financial feasibility analysis 2 The maximum price of generalize earphone in the current market is around $4000 and the price of CM earphones is around $6000-$17000 The maximum price of generalize earphone in the current market is around $4000 and the price of CM earphones is around $6000-$17000 The finance of Beats is quite good. It has a steady growth every year. The first year revenue growth has reached 46. 2%. From 2009-2011, it has around $14MM revenue increase every year. After HTC has purchased 51% of shares of Beats, it has a greater financial support from HTC. Moreover, as the handfree industry is still rising and customized headphone is a n ew market, we believe that Beats will earn even more than before. Organizational feasibility analysis Beats is an international global brand but the whole company has only total 76 employees till 2011. In order to meet the quick expand of the company, Beats is keep recruiting new employees such as regional manager to increase the depth of the management team. In these few years, beats has corporated with the famous cable company ‘Monster’, acquired ‘MOG,Inc’ and joint venture with ‘Chrysler Group LLC’ to obtain different technologies and improve the products. Today, these technologies have become the most valuable asset of the company. In future, beats can reduce the cost of raw material to manufacture the handfree as our team idea is to combine the Iphone and Android handfree into one. For the customized headphone, we suggest beats to acquire a factory to help manufacturing the customized headphone like ‘Ultimate Ears’. This is because it can give confidence to the customers as the factory is under the brand Beats. Second, Beats can manage the factory directly using backward integration and reduce the power of supplier. Marketing Strategy The early marketing strategy of Beats is to corporate with some famous companies like ‘Monster’, ‘HP’, ‘HTC’. This is a win-win strategy; both brands have become more popular after cooperating together. Beats also use different celebrities such as Lady Gaga, Kobe Bryant to design the headphone and promote. In the future, Beats can keep using this strategy, participate with different celebrities in different. This can attract the young customers segment very effectively. STP Young customers with a seeking uniqueness, fashion characteristic and like listening to music would be our targeted customers. We position ourselves to give customers a symbolic, fashionable and high quality value. P strategy For price, our product will charge a bit higher than the similar competitors as we have a better brand loyalty and to give a hi-end impression to the customers. For the customized headphone would charge about HK$4000-$6000 to fill in the gap in the market. For product, the two new features would be a differentiation strategy. For place, our products will distribute to the consumer electronic shops in different places in the world. We would also open more private retail stores like the one in Soho, New York, selling and exhibiting all product collections. For promotion, we would remain using the celebrities to promote. Conclusion Earphone/headphone industry is very competitive. Our team believes that innovation is the key of success. In the future, we will still focus on the fashionable headphone market. With the above explanations, we believe the switching handfree and customized headphone will lead us to another level of success. Reference http://www. privco. com/private-company/beats-electronics-llc Mingo Headphone http://www. androidng. com/android-vs-iphone-growth-rate-metrics